January 28, 2016

Vuforia for Enterprise

Today at ThingEvent, we announced two new Vuforia features for the enterprise.

Windows 10

With support for Windows 10, you’ll be able to target a new generation of Windows 10 devices, including Microsoft’s Surface Pro 4 and Surface Book. You can continue to use Unity to build a single cross-platform app that will run on iOS, Android and now Windows 10 devices, or add Vuforia to an existing app with Microsoft Visual Studio.

VuMark™ – The next generation bar code

AR apps must deliver unique experiences on a wide range of things, such as machinery and manufactured products. The VuMark provides a universal solution that can deliver a unique AR experience on any object, while allowing the design freedom for a custom look and feel.  The VuMark also provides a simple method for encoding data such as a URL or a product serial number, and overcomes the limitations of existing bar code solutions that do not support AR experiences and can detract from a product’s appearance.

Support for Windows 10 and the VuMark will be publicly available this Spring.

Apply for Early Access today

December 22nd, 2015

See THINGS in a whole new way

Register to attend ThingEvent, a worldwide virtual event where PTC will share its
vision for Vuforia in the enterprise and unveil upcoming Vuforia features. Join the
livestream on January 28 to see THINGS in a whole new way.


November 3rd, 2015

Full Speed Ahead

Today marks a major milestone for the Vuforia team as we move to our new home at PTC Inc.  PTC has an amazing vision for connecting the digital and physical worlds, and we couldn't be happier to join them! Check out the press release to learn more.

With your support, Vuforia has become the industry leading AR platform - with 10s of thousands of apps, and 100s of millions of app installs. Wow!

Well, we are just getting started. And we are more excited than ever as we increase our focus on changing the way people work. In addition to the way they play, shop and learn.

We have big plans for the future and you are part of them. We need your creativity, intelligence and innovation to realize the potential of AR together.

Full speed ahead.


July 29, 2015

Try it On: Vuforia 5

Ready to take your apps to eyewear? Now you can! Vuforia 5 introduces support for mixed reality and all-new digital eyewear. Now you can combine AR and VR to develop even more immersive experiences and build apps for exciting new digital eyewear devices.

What's new:

Mixed Reality

For those of you eager to work with AR and VR, we've made it easy to use Vuforia with the Google Cardboard and Oculus Mobile (Gear VR) platforms to build mixed reality apps. You can use AR to attach a virtual experience to a product, or invite users to explore the outside of a product in AR and then get an inside look in VR. Vuforia also gives you a way to unlock additional VR content by scanning a target.

Natural Interactions with Virtual Buttons

User interaction for head worn digital eyewear isn't always intuitive so we wanted to give you a way to control the AR experience with your hands. With Vuforia, you can create virtual buttons that provide navigation and enable interaction with objects such as products and print media.

Hands-Free Apps for Enterprise

Enterprises need instructional apps that allow workers to remain hands-free while viewing digital content aligned to the real world. Vuforia lets you overlay 2D and 3D content while providing precise alignment so you can create valuable apps for assembly, inspection, repair, or training. Vuforia currently supports the Epson Moverio BT-200 and the ODG R-6. We're also proud to deliver optimized performance on devices featuring Qualcomm® Snapdragon™ processors like the ODG-R7 (available for pre-order).

The new SDK is available now – download today!

Download SDK


June 18, 2015

Submit your App for the 2015 Vuforia Vision Awards

The Vuforia Vision Awards are back and better than ever with more than $20K in prizes for the best apps made with Vuforia. There’s also a new category for apps using Vuforia and Unity – the Unity Developers’ Choice Award – where the winning app will be chosen by votes from the Unity developer community.

We invite all of our developers enter to win! The deadline is July 30.


June 15, 2015

Cloud usage data now available

For developers using Cloud plans, we’re pleased to announce cloud reco usage data for apps built with Vuforia 4.0 or greater is now available. Use this data to measure user engagement and to decide whether you’ve chosen a pricing plan that includes the right amount of monthly cloud recos to fit the needs of your apps.

As a reminder, overages for recos above your plan’s limit will be measured starting August 1, 2015 and overage charges will begin appearing on monthly invoices starting in September. Therefore, be sure to monitor your apps’ cloud usage starting now and pay special attention in August. You have until the end of each month to select another Cloud plan with different usage allowances, and any change is applied retroactively to the beginning of the month.

View monthly reco usage data for your apps in the License Manager.


May 6, 2015

Thanks to all of you, we’ve seen record-breaking adoption of Vuforia 4.0 in a few short weeks. We are continuing to make enhancements to the SDK that we think you’ll like:

Ability to demo apps without a Vuforia watermark

We’ve changed how often the watermark is displayed on our no-cost Starter plan – it now appears only during the first app launch in a particular day. This is to support developers who want to do demos to clients without showing the watermark.
Read more

All features included with Classic plan

The Classic plan now includes our latest object recognition feature. This plan now supports the full range of targets including images, multi-targets, cylinders, user-defined targets, frame markers, text, objects – and our award-winning Smart Terrain™ technology.

Increased usage allowance for Cloud plans

For customers on the Bronze, Silver, and Gold usage-based plans, we have significantly increased the monthly reco allowance and have also reduced overage charges.

Use your apps without an Internet connection

We recognize Internet connectivity may not always be available when an end-user wants to use the app, so we’ve made changes to the SDK so your app will work without connectivity.

Share your Device Databases among multiple apps

Many of you have told us you want to share device databases with other apps you’re working on, so we’ve made it possible to use databases across multiple apps.