June 18, 2018

News from LiveWorx

The topic of AR is taking center stage at LiveWorx 18 in keynotes, as well as special sessions in which many customers, partners, developers, and industry analysts are discussing the use cases and benefits derived from the adoption of Vuforia.

To better meet the increasing demand of the rapidly changing augmented reality market, PTC is bringing together all of its AR technologies under the Vuforia brand:

  • Vuforia Engine – develop powerful cross-platform AR applications
  • Vuforia Studio (formerly ThingWorx Studio) – re-use 3D CAD, incorporate step-by-step instructions and IoT data, and scale AR authoring and publishing in industrial enterprises
  • Vuforia View (formerly ThingWorx View) – on this universal browser, consume Vuforia Studio-created content on phones and tablets running iOS, Android, and Windows, as well as digital eyewear like Microsoft HoloLens
  • Vuforia Chalk – enable technicians to get remote assistance from experts

Annotations Come to Life with Commercial Availability of Chalk for Industrial Use Cases

The service use case for augmented reality gets even more powerful with the commercial release of Vuforia Chalk, a powerful remote assistance app that empowers people to solve technical challenges faster by providing frontline technicians the instructions and guidance they need quickly. Chalk combines advanced augmented reality technology with real-time video to connect a field technician with an expert so that the expert can see the situation in the field. Chalk’s advanced computer vision technology uniquely enables users to draw digital annotations that accurately ‘stick’ to physical objects, allowing the expert to guide the technician through a process, step-by-step. Even as a technician moves, a Chalk annotation will stay anchored to its original location.

Commercial availability of Vuforia Chalk for iOS and Android devices begins today, with a free 30-day evaluation available at chalk.vuforia.com.


May 04, 2018

AWE 2018

Location: Santa Clara, California

Date: May 30 - June 1, 2018

Join PTC and Vuforia at AWE 2018 where you will hear inspirational keynotes, attend compelling break-out sessions and learn more about our award-winning technology in booth #202.

Inspire Keynote

Presented by Mike Campbell, EVP Augmented Reality Products
Wednesday, May 30th at 11:50am, Main Stage

Deliver More Content on More Things with Vuforia Model Targets

Presented by Vinny DaSilva, Vuforia Developer Evangelist Develop Track,
Thursday, May 31st at 11:30am

Scaling AR Across the Enterprise

Presented by Marc Schuetz, Sr. Director, Augmented Reality Products Develop Track,
Thursday May 31st, 11:30-noon

Reshaping Retail and Lifestyle Industries with Augmented Reality

Presented by Quach Hai, Senior Director Product Management, PTC Life Track,
Friday, June 1st at 9:20am

AWE (Augmented World Expo) is the world’s largest conference and expo connecting professionals who are passionate about bringing superpowers to the people via technologies like Augmented Reality (AR), Mixed Reality (MR), Virtual Reality(VR), Smart Eyewear and Wearable Computing, as well as gesture, sensor, and tracking devices. Now in its 9th year, AWE is again assembling the top innovators — from the hottest startups to Fortune 500 companies — to showcase the best AR and VR experiences in all aspects of life and work; including arts and entertainment, social interaction and brand engagement, enterprise and industry, architecture and design, education and training, healthcare, government and commerce.


March 27, 2018

Vuforia Updates

Vuforia 7.1 drops today and it includes a number of quality of life improvements based on community feedback. We have streamlined how Vuforia loads in Unity – Vuforia will only automatically initialize on scenes with Vuforia components. We have also introduced automatic database loading and activation, Ground Plane stages can now either be cloned or deployed once and Unity developers should expect to see more frequent updates to the Vuforia Engine independent of Unity Releases. These are just a few of the changes we are including in Vuforia 7.1 – be sure to check out the release notes for the full list.

Since the release of Vuforia 7 in December of last year, Vuforia has been committed to calibrating more and more devices in an effort to reach the broadest range possible. In Vuforia 7.2, we will be expanding that list to include Universal Windows Platform devices such as the Surface Pro 4 and the Surface Book. We will also be adding Vuforia Fusion support for ARCore. That means features like Ground Plane will benefit from improved tracking performance on ARCore supported devices. Furthermore, we will be expanding the use of Vuforia Fusion to improve extended tracking capabilities across other Vuforia features. Finally, we will be adding native support for HoloLens.

Later this year we’ll release an update to Model Targets that includes advanced recognition capabilities so that you can put digital content on multiple objects at once. This technology is available to VIP subscribers now via an Early Access Program. You can join the VIP program here.

The entire team at Vuforia is extremely excited for all the technology we’re building this year and we cannot wait to see the amazing games, toys and applications that our community builds on top of Vuforia 7.1 and beyond!

Thank you!

The Vuforia Team


December 19, 2017

Vuforia 7 is Available!

Vuforia 7 is our biggest, and most powerful release ever. It includes brand new capabilities for putting your content in the world, and ensures that your apps deliver the best possible AR experience on a wide range of devices. Check out these features:

Vuforia Model Targets recognize objects by shape, in contrast to existing methods that rely on detailed visual designs typically found on print media, product packaging and many consumer goods. Model Targets are perfect for attaching digital content to industrial equipment, automobiles or home appliances.

Vuforia Ground Plane enables digital content to be placed on the ground, floor, or tabletop, providing an ideal solution for you to build visualization apps, ranging from in-home furniture shopping to AR design reviews. Ground Plane will support a wide range of devices starting with ARKit enabled iOS devices – and extending to the broadest range of popular Android and iOS devices.

Vuforia Fusion, is a new capability designed to solve the problem of fragmentation in AR enabling technologies such as cameras, sensors, chipsets, and software frameworks like ARKit. With Vuforia Fusion, your application will automatically provide the best experience possible with no extra work required on your end.


November 09, 2017

Get started with Vuzix M300

The Vuzix M300 is a personal display and wearable computing device that enables users to improve existing workflows and opens new opportunities in industrial, medical, retail, supply chain and remote help desk uses.

Start developing today with the Unity 2017.3 beta or the public early access release of the Vuforia Engine SDK for Android.


October 02, 2017

Vuforia Platform Update

Dear Vuforia Developers,

AR has never been more exciting, and we're thrilled to announce major updates to the Vuforia Platform.

First, Vuforia Engine 6.5 will ship with Unity 2017.2. This integration provides a number of benefits including a streamlined development workflow and a more seamless software update process. We’ve also added a Free deployment license for Unity so you can release apps that use the Mixed Reality Controller, User-Defined Targets, or that work with the brand new Mars-themed trading cards included in the Asset Store. When you need to attach your content to other objects, you can choose from newly updated license options available on our pricing page.

We’re also thrilled to tell you about what’s coming next: Vuforia 7. It’s our biggest, and most powerful release ever. It includes brand new capabilities for putting your content in more places in the world, and ensuring your apps deliver the best possible AR experience on a wide range of devices. Check out these features:

  • Vuforia Model Targets recognize objects by shape, in contrast to existing methods that rely on detailed visual designs typically found on print media, product packaging and many consumer goods. With Model Targets, content can now be attached to objects such as automobiles, appliances, and industrial equipment and machinery. We announced Model Targets as an EAP back in May and have since seen a range of amazing applications built with the technology. If you can’t wait for Vuforia 7 you can apply for early access here.
  • In response to many of your requests, Vuforia 7 also introduces a new capability for placing content on horizontal surfaces. Vuforia Ground Plane enables content to be placed on the ground, floor, or tabletop, whether indoors or outdoors. Ground Plane will support a wide range of today’s devices and provides an ideal solution for you to build visualization apps, ranging from in-home furniture shopping to design review. Ground Plane will also be included in the Free Unity deployment option once available!
  • Vuforia 7 introduces Vuforia Fusion, a new capability designed to provide the best possible AR experience on a wide range of devices. Vuforia Fusion solves the problem of fragmentation in AR enabling technologies including cameras, sensors, chipsets, and software frameworks such as ARKit and ARCore. Vuforia Fusion will bring advanced Vuforia features to ARCore and ARKit-enabled devices, in addition to over 100 Android and iOS device models with more to come.

Finally, we’re announcing Vuforia Chalk, the first ever app in the Vuforia Platform. Launching today in the App Store, Chalk delivers a ground-breaking communication experience that allows people to help each other by drawing on the world. They can share a live view of the same environment, and then draw with simple annotations called Chalk Marks. Chalk Marks appear anchored to objects and surfaces in the environment, as if drawn on the objects and surfaces themselves. We think Chalk is going to be a big deal for AR, and hopefully for removing frustration from all of our lives! We can’t wait to hear what you think about it. Download Chalk today (iOS 11, U.S. only) or learn more at chalk.vuforia.com.

Thank you for all the great work you do with Vuforia. We can’t wait to see what you build next!

The Vuforia Team


May 31, 2017

Highlights from AWE 2017

Today at Augmented World Expo, Jay Wright, President of Vuforia®, announced Model Targets, a new feature providing the ability to detect and track objects using existing 3D models, support for VUZIX® digital eyewear, and a new remote presence capability dubbed Project Chalk.

Vuforia Project Chalk adds a new dimension of interactivity to a video call, in which one person can digitally annotate another’s physical environment. The result is one person can provide guidance to another from a remote location with similar effectiveness as being in the same physical space.

Developers will be able to incorporate Project Chalk capabilities into their existing Vuforia-powered applications for iOS, Android and UWP. Additionally, Project Chalk will be made available as a standalone application via app stores in Fall 2017. To stay updated sign up here.

Vuforia Model Targets is the most recent advancement in Vuforia object recognition. Model Targets allow for the detection and tracking of objects based on existing 3D models. Model Targets can be created for a wide variety of items ranging from industrial equipment and vehicles, to toys and home appliances. Apply for early access here.

Vuforia also announced support for Vuzix M300 enterprise smart glasses. The Vuzix M300 is a personal display and wearable computing device that enables users to improve existing workflows and open new opportunities in industrial, medical, retail, supply chain and remote help desk uses. Vuforia support for this device will give developers a new option for deploying AR solutions for enterprise use. Read the press release here.