July 02, 2018

Vuforia News

The range of products that PTC offers under the Vuforia brand is expanding. In addition to Vuforia Engine, the industry leading AR SDK for the last 8 years, we’ve added Vuforia Chalk and Vuforia Studio to the family.

Vuforia Engine continues to power the broadest set of devices with the best AR experiences. In our latest release, Vuforia Engine 7.2, Vuforia Fusion now includes Google’s ARCore. We’ll continue to expand the list of Vuforia Supported Devices.

Take more advantage of Vuforia Fusion through our improved Positional Device Tracker in 7.2 for all Target types. Image Targets will take advantage of ARCore and ARKit if available on the device. Check out our in-depth migration guide!

Also for the first time, developers can put content into their Environment on handheld UWP (Universal Windows Platform) devices using Ground Plane.

Thanks to community feedback, 7.2 has numerous improvements to robustness and stability. Vuforia Engine developers have tighter control over what technology they can leverage within their applications.

We can’t wait to see what you build with ARCore in Vuforia Engine 7.2! Don’t forget to share it and tag #PoweredByVuforia!.

Upcoming Events to meet the Vuforia team:

Unite Los Angeles, October 2018

AWE Europe, October 2018


June 18, 2018

News from LiveWorx

The topic of AR is taking center stage at LiveWorx 18 in keynotes, as well as special sessions in which many customers, partners, developers, and industry analysts are discussing the use cases and benefits derived from the adoption of Vuforia.

To better meet the increasing demand of the rapidly changing augmented reality market, PTC is bringing together all of its AR technologies under the Vuforia brand:

  • Vuforia Engine – develop powerful cross-platform AR applications
  • Vuforia Studio (formerly ThingWorx Studio) – re-use 3D CAD, incorporate step-by-step instructions and IoT data, and scale AR authoring and publishing in industrial enterprises
  • Vuforia View (formerly ThingWorx View) – on this universal browser, consume Vuforia Studio-created content on phones and tablets running iOS, Android, and Windows, as well as digital eyewear like Microsoft HoloLens
  • Vuforia Chalk – enable technicians to get remote assistance from experts

Annotations Come to Life with Commercial Availability of Chalk for Industrial Use Cases

The service use case for augmented reality gets even more powerful with the commercial release of Vuforia Chalk, a powerful remote assistance app that empowers people to solve technical challenges faster by providing frontline technicians the instructions and guidance they need quickly. Chalk combines advanced augmented reality technology with real-time video to connect a field technician with an expert so that the expert can see the situation in the field. Chalk’s advanced computer vision technology uniquely enables users to draw digital annotations that accurately ‘stick’ to physical objects, allowing the expert to guide the technician through a process, step-by-step. Even as a technician moves, a Chalk annotation will stay anchored to its original location.

Commercial availability of Vuforia Chalk for iOS and Android devices begins today, with a free 30-day evaluation available at chalk.vuforia.com.


May 04, 2018

AWE 2018

Location: Santa Clara, California

Date: May 30 - June 1, 2018

Join PTC and Vuforia at AWE 2018 where you will hear inspirational keynotes, attend compelling break-out sessions and learn more about our award-winning technology in booth #202.

Inspire Keynote

Presented by Mike Campbell, EVP Augmented Reality Products
Wednesday, May 30th at 11:50am, Main Stage

Deliver More Content on More Things with Vuforia Model Targets

Presented by Vinny DaSilva, Vuforia Developer Evangelist Develop Track,
Thursday, May 31st at 11:30am

Scaling AR Across the Enterprise

Presented by Marc Schuetz, Sr. Director, Augmented Reality Products Develop Track,
Thursday May 31st, 11:30-noon

Reshaping Retail and Lifestyle Industries with Augmented Reality

Presented by Quach Hai, Senior Director Product Management, PTC Life Track,
Friday, June 1st at 9:20am

AWE (Augmented World Expo) is the world’s largest conference and expo connecting professionals who are passionate about bringing superpowers to the people via technologies like Augmented Reality (AR), Mixed Reality (MR), Virtual Reality(VR), Smart Eyewear and Wearable Computing, as well as gesture, sensor, and tracking devices. Now in its 9th year, AWE is again assembling the top innovators — from the hottest startups to Fortune 500 companies — to showcase the best AR and VR experiences in all aspects of life and work; including arts and entertainment, social interaction and brand engagement, enterprise and industry, architecture and design, education and training, healthcare, government and commerce.


March 27, 2018

Vuforia Updates

Vuforia 7.1 drops today and it includes a number of quality of life improvements based on community feedback. We have streamlined how Vuforia loads in Unity – Vuforia will only automatically initialize on scenes with Vuforia components. We have also introduced automatic database loading and activation, Ground Plane stages can now either be cloned or deployed once and Unity developers should expect to see more frequent updates to the Vuforia Engine independent of Unity Releases. These are just a few of the changes we are including in Vuforia 7.1 – be sure to check out the release notes for the full list.

Since the release of Vuforia 7 in December of last year, Vuforia has been committed to calibrating more and more devices in an effort to reach the broadest range possible. In Vuforia 7.2, we will be expanding that list to include Universal Windows Platform devices such as the Surface Pro 4 and the Surface Book. We will also be adding Vuforia Fusion support for ARCore. That means features like Ground Plane will benefit from improved tracking performance on ARCore supported devices. Furthermore, we will be expanding the use of Vuforia Fusion to improve extended tracking capabilities across other Vuforia features. Finally, we will be adding native support for HoloLens.

Later this year we’ll release an update to Model Targets that includes advanced recognition capabilities so that you can put digital content on multiple objects at once. This technology is available to VIP subscribers now via an Early Access Program. You can join the VIP program here.

The entire team at Vuforia is extremely excited for all the technology we’re building this year and we cannot wait to see the amazing games, toys and applications that our community builds on top of Vuforia 7.1 and beyond!

Thank you!

The Vuforia Team


December 19, 2017

Vuforia 7 is Available!

Vuforia 7 is our biggest, and most powerful release ever. It includes brand new capabilities for putting your content in the world, and ensures that your apps deliver the best possible AR experience on a wide range of devices. Check out these features:

Vuforia Model Targets recognize objects by shape, in contrast to existing methods that rely on detailed visual designs typically found on print media, product packaging and many consumer goods. Model Targets are perfect for attaching digital content to industrial equipment, automobiles or home appliances.

Vuforia Ground Plane enables digital content to be placed on the ground, floor, or tabletop, providing an ideal solution for you to build visualization apps, ranging from in-home furniture shopping to AR design reviews. Ground Plane will support a wide range of devices starting with ARKit enabled iOS devices – and extending to the broadest range of popular Android and iOS devices.

Vuforia Fusion, is a new capability designed to solve the problem of fragmentation in AR enabling technologies such as cameras, sensors, chipsets, and software frameworks like ARKit. With Vuforia Fusion, your application will automatically provide the best experience possible with no extra work required on your end.


November 09, 2017

Get started with Vuzix M300

The Vuzix M300 is a personal display and wearable computing device that enables users to improve existing workflows and opens new opportunities in industrial, medical, retail, supply chain and remote help desk uses.

Start developing today with the Unity 2017.3 beta or the public early access release of the Vuforia Engine SDK for Android.