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Interactive Maps Using Vuforia and Unity For Android

Hello Everyone, i'm working on my final year project right now. Honestly i'm still newbie in this AR things and i want to developt ar application for android,i wanna make an endemic animals interactive world map for kids.So when they scans a continent in any kind of maps,the endemic animals will pop up in the screen. And i'll make those animals object as a button.I'm working with unity, Lately i found out about USER-DEFINED TARGET, so the targets can be a realtime object. I've been looking everywhere to get so many information bout that,but still, i didnt get any answer.

So Is it possible to make an app that will work in any kind of maps? And how do i start?Hope someone will kindly reply and answer my question, I'll be grateful.Thank you so much before. :)