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Anheuser Busch/BudLight AR Breakdown

March 9, 2013 - 3:56pm #1

Hey guys, 

Here's a breakdown of an Augmented Reality piece Cory & I worked on last year. We did this as a concept piece for Anheuser Busch/Bud Light last year when we met with them to explain to them what we can now do with AR.

I'm going to start blogging about our findings, sharing our techniques, and our post processing workflow, especially about the part where we can capture photorealistic models and bring them to the AR world. Content acquisition is probably the most difficult thing and we have a pretty streamlined process for that now (if you have a DSLR, you can follow our process).

If you have any questions, feel free to ask.

We're currently working on another longer more interactive piece so stay tuned.

 

Cheers,

Ikrima

Mythly

Anheuser Busch/BudLight AR Breakdown

March 10, 2013 - 12:51am #3

Looks cool ! Keep us updated.

Anheuser Busch/BudLight AR Breakdown

March 9, 2013 - 4:19pm #2

Screen shot of our app for reference:

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