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AR application using a webcam?? Is it possible??

Hi all, Does anyone know how they actually did this below app(pls refer to the link) for their site? Im wondering how can they made use of AR using a webcam?? I thought AR only supported by android devices. Just cant imagine it..:confused: [URL=http://www.youtube.com/watch?v=NxQZuo6pFUw&feature=player_embedded]http://www.youtube.com/watch?v=NxQZuo6pFUw&feature=player_embedded[/URL]

As I know, they are using D'Fusion as development platform. Which is a complicated AR Engine beyond tracking marker/Tracker. It also do motion detection, face detection. But D'fusion is extremely expensive for indie development.