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AR marker instructions, a challenge

March 29, 2012 - 7:46am #1

A seemingly simple task, write instructions so a user can experience the AR app.

But we find it to be harder than we thought. People do unexpected things if they don't know what the technology is or what it does.

Also getting someone to print a marker when their iPad/iPhone is not connected to a printer is also a big challenge.

Anyone out there have experience with a successful set of instructions?
I have reviewed many examples, but most Apps assume you know what AR is.

I am looking for a solution that introduces AR to a new user, gets them to print outside of their device, and tells them what to do with it all. Not very easy. Testing has been showing very little success with what I have tried so far.
Attached is the opening page for the App we developed and the instructions page that we are currently testing.

Any suggestions for improvement will be greatly appreciated.

Re: AR marker instructions, a challenge

April 2, 2012 - 2:07am #3

I always found a quick 4 panel tutorial a good idea. Display only on first launch and allow it to be skipped.
Or light weight video instructions.

Re: AR marker instructions, a challenge

March 30, 2012 - 6:37pm #2

Thanks for sharing! This is a great discussion for the community to have. Here are a few suggestions:

1) Sell T-Shirts with the design :) Good point to start: http://mashable.com/2009/02/28/sell-designs-online/

2) Offer an option to email the target image. This is a quick way to get it to a desktop/laptop for printing.

3) Don't call the target "target" – call it "heart design" or "heart cam badge/t-shirt" or similar.

4) Step 2, print out ... and? Say "attach printed hear to t-shirt" or "put the t-shirt on..."

5) Perhaps you shouldn't say "point rear camera ..." – for an average user that is the camera. Maybe something like "point your device at other person wearing the heart badge".

6) Step 4 seems out of order.

7) You could also use another device to display the target, the friend could hold it up to their chest (it's just about the right size). This might not perform as well as a printed target though, I suggest testing it first. Nice way to encourage viral downloads of the app.

Anyone else have some ideas, or feedback from their own experiences?

- Kim

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