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Image recognition via a mobile and desktop browser?

We have recently developed a mobile app for a client (iOS and Android) in which users can scan a wine label based on Vuforia. 

The ask from the client is to develop similar functionality for their desktop and mobile sites as well. The desktop site would obviously use a web cam to view/scan the wine label, the mobile site would utilize the phone camera.

The question is, is this even possible with Vuforia. Are there any APIs/methods that would make this possible, and if so wher can we find more info on this?