Thanks a lot for the clarifications/points. I have not noticied the virtual button like element in the second implementation. I was thinking that it is also pretty similar.
> Is it possible with Vuforia? Or do you know any other library/technology capable of doing that? I have a client requirement for implementing that and I am not sure on how to proceed with this.
The first video is simply augmenting a 3D model on top of the video feed. Basically a sequence of animations that respect the fixed position of the car i.e. the leopard animations appear to respect the car dimensions.
This is easier because the video camera position is not moving, so there is no need for tracking.
The key thing is how to trigger the animations which could be achieved with virtual buttons - this is what happens in the second video when people stand on the square.
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