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Text recognition vs Image Target

Hi everyone, I would like to seek your opinion based on your experience, What are advantages does image target have over text recognition. I'm implementing an app the recognize a medication and display an augmentation over it. While text recognition might seem the obvious choice, I feel it will limit the capability of the application because of the following:

1- Might be hard to detect medication label if so many text is there. 2- It assume the medication box is always available while with image target you can stick the image to the (box, inside bar, or medication container)

I need more justification of why to go with image target (or not to go), I'm still new to the whole augmented reality development so what do you think?

Appreciate your help a lot.