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Target image appearing with 3D hologram

Using the example Vuforia project from the asset store (6.5.25) and unity (2017.2.1f1), I was able to load in new target images and some custom 3D models (holograms) that appear when looking at the targets. However, when running the app on the hololens, the target images themselves are rendered and appear with the 3D models.

Any suggestions?

Thank you.