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String Vumark is recognized as hex

On developer portal i created new VuMark database with tupe string and created my vumark template.

Then make example images like on image 1. Then in Unity switch database to my (tried in example and in my project) and its showing that is string in unity when loooking into it - image 2  

and when run app and tried to scan Vumark it is readed as hex (in debug in script it has type set to hex) and in example app it show value like 0x000...... Any ideas what is wrong?

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