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Sharing Vuforia trackable datasets in the new world of license keys

In the documentation, it says that all device databases need to be associated with a license key:

All Databases created in the 4.0 Target Manager must be associated with an app license. To create an app license See: How To Create an App License

Does this mean that you can only activate a database in an app that has initialized Vuforia with the corresponding license key?  

Does this in turn mean that we cannot share databases?  If I create and download a database (.xml and .dat files), I won't be able to let anyone else use it?