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Vuforia 4.0 licensing discussion

February 27, 2015 - 1:38pm #36

Chenoabere wrote:

In that "classic plan" it is necesary some "FREE" option for publishing for small developers,

Device database + Watermark = Free app?

I really can't blame you for being confused given the wording, but when the Vuforia pricing page says "You can deploy your app at no charge with certain limitations" it means you can deploy apps for free with unlimited offline reco's, limited online reco's and a watermark.

 

So here’s the maths:
 
Free plan (vuforia calls this "no plan" or none in the License Manager) = unlimited offline reco’s (Device database) + Watermark + all features + limited online reco’s (should you want them, you don’t have to use them).  
 

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 1:34pm #35

THANK YOU GUYS!!!!

Vuforia 4.0 licensing discussion

February 27, 2015 - 1:29pm #34

In that "classic plan" it is necesary some "FREE" option for publishing for small developers,

Device database + Watermark = Free app?

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 1:23pm #33
The new classic plan seems semi-reasonable to me, and I both congratulate & thank you guys for getting it out on Friday, I was not looking forward to telling my boss on Monday that he needs to spend over 2k (£) on your main competitor to complete our, essentially finished, in-house project.
 
That said unless the classic plan removes the wholly unnecessary internet connection requirement, (Which I still feel suggests a complete lack of trust in your developer community,) I can't imagine Vuforia being used for any of our new projects.  
 
Furthermore even if the classic plan removes said unnecessary internet connection requirement we will still probably end up with your main competitor for actual client work for the following reasons:
 
1. Because a lot of potential clients we’ve talked with want internal use apps and do not have the budget to pay us what you charge for the premium fee, or even if they did, would no doubt rather cover the incredibly lower cost of us purchasing your competitors SDK.  
 
2. Because its pretty humiliating to pitch to clients using demo builds with the "powered by vuforia" watermark in the corner, and I can't imagine my boss will want to pay £500 for every major pitch when many won't be successful, when he could just bite the bullet with your competitor a single time and we could pitch watermark free all we like.   (I realize we could just modify the same unpublished app over and over again for this and only pay £500 once but I certainly wouldn't feel all that professional doing it and I imagine it would be against the licensing agreement in some manner)

Vuforia 4.0 licensing discussion

February 27, 2015 - 12:42pm #32

$500 per app may be acceptable for commercial apps.

But what about the fun app we make, free apps we make? That gave users different views of augmented reality?

You are just wiping out a section of vuforia enthusiasts

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 12:34pm #31

Will this Classic plan involve a Target to App binding?

My software does not work with the Target to App binding.

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 12:10pm #30

Couple quick questions regarding the $499 pricing update.  

1. I assume internet connection is still required on app launch?

2. Also assume that because it's called Classic Plan, any new features in the future that are added will probably require a higher tier?

Anyways, pricing change is fair for us, I'm sure it won't work for everbody, but we're happy.  Thanks.

 

 

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 12:09pm #29

We've posted a letter from Jay Wright that you're going to want to read.

https://developer.vuforia.com/forum/vuforia-40/vuforia-40-pricing-update

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 11:34am #28

I'd just to add my concerns to many others. Augmented Reality is an upcoming technology, and I think Vuforia has been a great pioneer in this area. My company is a small company (which I think represents most AR developers) and we simply cannot afford this new pricing scheme and target the same customers. I've personally developed with Vuforia since 2012 and have published many apps in stores but also to govnerment clients. I also attended and participated in the Augmend World Expo last year. So I've been in this industry since it's conception and have been a great champion for Vuforia, because i've believed it to be the best AR Platform.

My company has apps published to both iOS and Play stores which we may be forced to pull because we can't maintain them without upgrade to 4.0 and they don't bring in nearly enough money to make it worth it. Also, many of our customers are government and they do not have internet access, which means even if we could afford the new pricing we simply can't deploy any AR apps to these customers with required online validation.

I really don't want to switch to MetaIO but I don't see how my small company can continue using Vuforia with this new pricing model.

Vuforia 4.0 licensing discussion

February 27, 2015 - 11:17am #27

I worked for two years on a platform that is dependend on the free sharing of targets between diffferent developer and hundreds of short local recognitions a day with a single app instance. I trusted Vuforia as the go to platform.

I spend quite some time to integrate AllJoyn and Vuforia in to our work for supporting Qualcomm CEOs Keynote 2013 with our Smarter Objects (You can see our talk here: https://www.youtube.com/watch?v=jr3_tB0-LSE). My work is very well known to the Vuforia Team and I felt supported. 

The Vuforia 4 Target <>App binding and the new business model broke the foundation of my work and pushes me to other solutions.

Vuforia allowed me to dive in to new teritory and I made my carrer dependend on it. I just finished two years of reasearch and hard work. But instead of going live, I now need to spend another half year to repair my software and find new solutions. Instead of giving workshops and praising Vuforia, I need to cancel these Workshops and go back writing new Code. Now that I see what you guys are writing here, Vuforia loses all the trust in the community that has been build over years. Special in a time, where there are more and more alternatives coming up. This new business strategie looks like suicide.

I suggest the Vuforia team to roll back to the old businessmodel immediately before more dammage is done and more trust is broken.

Take some business lessen from Metaio and then try work together with your developer community for version 4.5 or 5.

I am willing to pay for your work! You have to make money! But right now my work is simple not functional anymore with Vuforia, even I would have $100K to give.

It will be very hard to convince us to trust in your future actions.

Vuforia 4.0 licensing discussion

February 27, 2015 - 10:42am #26

Additional please stop making your product dependend on an online target manager that breaks older software instances.

What is happening here feels like you want to create junkies instead of healty customers and healty products.

Vuforia 4.0 licensing discussion

February 27, 2015 - 10:24am #25

lmbarns wrote:

kenisky wrote:

When we first start AR we looked into both Vuforia and Metaio. Only reason we choose Vuforia is the price. Now since Vuforia not free anymore, after compare Vuforia and Metaio again, there is no reason we should choose Vuforia.

Don't get me wrong, Vuforia is good and we like it and enjoy it, but compare to Metaio, the technology have no advance. We have 11 AR app using Vuforia in the store, that means now we need pay Vuforia about $100,000/yr when we can pay Metaio $5500/yr(if they do major update to their SDK every year). All we need is local reco.

So please ask your PHD mathematicians if you have one or hire one to help calculate why $100,000 is cheaper than $5500? And please post prove that why $100,000 is cheaper than $5500, then that might convince us to pay $100,000/yr?

We are willing to pay for a good SDK but we are not willing to be slaves of the qualcomm.

One more personal request: kick your sales director's butt for me please.

 

Thank you, this is our exact situation and logic. But I must ask, where does it say $5500/year, on their site it says 1 time fee and "unlimited number of apps", it says nothing about a yearly subscription or fee............I'd be interested to see where it says that.  I guess upgrades wouldn't be free but you can continue using the version you purchase, like how Unity licensing is....

 

 

Our company has decided to not to drag on with this BS and jump ship to Metaio. Just to clarify about the pricing of Vuforia's competitor, it is a one off fee (not charged annually) so you can use the SDK with unlimited offline recognitions forever. It will include free upgrades for minor updates but any annual major updates will require an additional fee of 70% of the price of the SDK. One thing that you have to bear in mind if you are considering whether you want to jump ship is that the unlimited number of apps for the license only limits to apps published by your developer account. So if your client needs an app that is published in their company name, you will need to purchase an additional license for them (another $5,500). Anyhow it worked out for us that it is still cheaper that way than Vuforia's rediculous pricing model.

So bye bye Vuforia. We were in love, but the way how you treat us like trash and your slow response is the reason why we have to break up with you. We really miss the good times developing with Vuforia but we have to move on as our business cannot afford to stand still for even one day.

We really hope that you will roll out more sensible plans in the near future so that we can try out for a new relationship. But how you have ruined our trust between each other is something that cannot be easily repaired.

Vuforia 4.0 licensing discussion

February 27, 2015 - 8:48am #24

This is really bad news indeed.  Vuforia has been my go-to SDK for AR, both for personal projects, projects for clients, and for my current full-time employer for many years now.  If I am reading all of this correctly, I will no longer be able to afford to use this SDK for my own personal apps and I fully expect my clients to drop their current (free) apps we developed which are currently available to the public. 

I have 2 apps using Vuforia currently deployed in the iTunes app store and in Google Play which are both independent titles I developed and published. One of them is free. The other one is paid. I have developed 2 additional apps for corporate clients which are currently published in those marketplaces. They are both free. All of these apps use offline recognition.

If I and/or my clients will now need to pay a minimum of $99 a month just to keep these apps updated and in those marketplaces and unwatermarked, the deal is irretrievably broken. 

This is an unbelievably poor business decision on the part of Qualcomm. You provided this wonderful tool to the masses, supported it faithfully, allowed us to push the boundaries of what current hardware would allow for years (thereby increasing demand for the chipsets you make) and then in one swift and sudden decision, priced the majority of us right out of the game. 

Vuforia 4.0 licensing discussion

February 27, 2015 - 8:02am #23

kenisky wrote:

When we first start AR we looked into both Vuforia and Metaio. Only reason we choose Vuforia is the price. Now since Vuforia not free anymore, after compare Vuforia and Metaio again, there is no reason we should choose Vuforia.

Don't get me wrong, Vuforia is good and we like it and enjoy it, but compare to Metaio, the technology have no advance. We have 11 AR app using Vuforia in the store, that means now we need pay Vuforia about $100,000/yr when we can pay Metaio $5500/yr(if they do major update to their SDK every year). All we need is local reco.

So please ask your PHD mathematicians if you have one or hire one to help calculate why $100,000 is cheaper than $5500? And please post prove that why $100,000 is cheaper than $5500, then that might convince us to pay $100,000/yr?

We are willing to pay for a good SDK but we are not willing to be slaves of the qualcomm.

One more personal request: kick your sales director's butt for me please.

 

Thank you, this is our exact situation and logic. But I must ask, where does it say $5500/year, on their site it says 1 time fee and "unlimited number of apps", it says nothing about a yearly subscription or fee............I'd be interested to see where it says that.  I guess upgrades wouldn't be free but you can continue using the version you purchase, like how Unity licensing is....

 

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 7:52am #22

Their biggest competitor, who starts with an M and is currently running 20% discount code NEWDEV20 on their $5500 sdk, works offline, is a 1 time fee for the sdk, then cloud reco is a subscription. You can make an unlimited number of watermark free apps with unlimited local reco once you pay the 1 time fee.

 

You can deploy your apps for offline usage for kiosks, desktops or mobile devices with *COMPETITOR NAME* SDK licensing.

It even supports windows as an AR platform!!!!!!!!!!!!!!!!!!!!!!!!

 

$5500 is the price to match (and is 20% off right now). We have an app that requires the platinum plan and there's no reason not to jump ship when it'll pay for itself in a month or two under this new pricing, since we can just pay $5500 and be done with it and make unlimited number of apps after that, free.

 

So the Platinum group has no reason to use the new pricing given the alternative middleware options, who is Vuforia targeting then????? People who can't afford $5500 up front....

 

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 7:47am #21
Like others here I’m also a little puzzled to how much research was done into Vuforia’s competition before settling on these prices.  I did some pretty thorough research into alternative AR options yesterday and identified a total of 5 still-supported unity-compatible AR solutions including Vuforia and its direct competitor already frequently mentioned in this thread. 
 
For the sake of politeness I won’t be sharing the names of the other solutions here, only some of the more puzzling findings of my comparison.  
 
As I implied in another thread charging per recognition is just not acceptable for small business’s such as the ones me, and many others here, are employed with.  That said I did find one (and just one) other unity-compatible AR solution that uses this pricing model.
 
The AR solution in question is very much targeted towards large companies, which we are forced to assume is Vuforia’s new target market.  However even its prices put Vuforia’s new prices to shame, (In my bias opinion).
 
Consider the following comparison:
 
100k of recognitions from Vuforia costs $999 per month where recognitions are counted whenever there is more then 5 seconds between target detections
 
100k of recognitions from this competitor costs around $391 + VAT per month where recognitions are counted only once a session.  Additionally you receive an allotted amount of direct support hours per month.  
 
Now admittedly the competitor’s SDK doesn’t work offline at all, but their SDK works by using cloud processing for all recognition so they actually have a valid excuse.  Vuforia only requires an internet connection once per install unless you’re using cloud services. In the interest of fairness I should point out Vuforia supports a greater array of features then this competitor, but frankly in my personal opinion I would not expect the missing features to be requested in the majority of client projects.
 
On the subject of Vuforia’s internet requirements I would like to note selling the idea that an app will need a single internet connection check-up after each install to clients also seems like unnecessary hassle for us developers.  Especially when other licence key utilizing offline AR providers don’t require such a step.  Furthermore it comes across as saying, at least in my subjective opinion, “we don’t trust our developers”.   
 
As for the other two competitors, one charges a subscription fee but only for the use of their online tools, so you pay the subscription during app development and that’s it, no additional fees unless you want to go back and edit your targets, but only provides object tracking AR.   Whilst the final one has a one-time cost per app based on how many targets are included in your app.   Unsurprisingly both of these options also come in cheaper then Vuforia, with none of the associated risk of being punished for an app’s success.   However I wouldn’t consider the first one super appropriate for a small business either given our frequent need to create unwatermarked client demo’s for pitch use.
 
Anyway, its my hope that sharing some of my findings here can help inform Vuforia of facts they may not have been aware of.   I find it hard to swallow that a conscious decision has been made to go from the cheapest AR solution provider in the market to the most expensive one so abruptly.   I apologise if I’ve upset any moderators by including competitor information in this post.  
 
I’m no expert but in my opinion Vuforia already dominates a viable audience it could earn from, discarding that audience to focus solely on another audience where more competition already exists seems unwise.  I understand there’s probably more money to be made with the “big fish” but there’s a lot more of us small fish, and hardly anyone fishes over here where we live.

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 7:47am #20

When we first start AR we looked into both Vuforia and Metaio. Only reason we choose Vuforia is the price. Now since Vuforia not free anymore, after compare Vuforia and Metaio again, there is no reason we should choose Vuforia.

Don't get me wrong, Vuforia is good and we like it and enjoy it, but compare to Metaio, the technology have no advance. We have 11 AR app using Vuforia in the store, that means now we need pay Vuforia about $100,000/yr when we can pay Metaio $5500/yr(if they do major update to their SDK every year). All we need is local reco.

So please ask your PHD mathematicians if you have one or hire one to help calculate why $100,000 is cheaper than $5500? And please post prove that why $100,000 is cheaper than $5500, then that might convince us to pay $100,000/yr?

We are willing to pay for a good SDK but we are not willing to be slaves of the qualcomm.

One more personal request: kick your sales director's butt for me please.

Vuforia 4.0 licensing discussion

February 27, 2015 - 6:10am #19

 

Vuforia, I hope you are listening to us. You have given us a great SDK but I cannot see why your AR component should be more expensive than everything else I can imagine. You are killing us here. Seriously, the new plans are potentially more expensive than development tools, hosting, test devices and even worse; it is preventing all pay-once apps that are not time limited. - And NO; just using a watermarked version cannot be considered a budget solution for a professional application. Having an open-ended lifetime expense for an app, is not a feasible solution either. We all will have to charge on a pr. recog. now.. which some clients and customers simply wont accept.

We cannot let this stand in our way. If Vuforia won't offer a the license plan than is economical feasible for non-advertisement, pay-once applications, we have no other choice than to go elsewhere. - and abandon our otherwise beloved Vuforia.

I really hope this issue mainly is caused by the lack of information of usecases given by us developers to Vuforia. I know we haven't informed about our usecases and despite all our intentions about involving Vuforia once our development had reached a stage ready for the public, it doesn't help now. Vuforia probably only sees some high profiled corporate (mainly advertisement based) usages and would (of course) like to get a share in the marked. But, its not the only use case, and I really, really hope vuforia will address the issues these new licensing plans inflict on developers like us, who are making real useful pay-once apps - and not advertisement apps.   

Vuforia 4.0 licensing discussion

February 27, 2015 - 5:24am #18

FrozenGun wrote:

I've got nothing new to say, but I want to add my voice:

 

We just integrated Vuforia 3 SDK (Unity) into our project when the 4.0 BETA came out.

We integrated the 4.0 BETA and it was fine (only device DB, imageTargets).

Now everything is finished, the pricing plan was published and we have to discuss the easiest way to kick the SDK out again and how we best switch to Metaio.

AND I HATE THIS!

We don't WANT to go to Metaio, we love the way the Vuforia SDK works, we love the online Target Manager - and we would love to pay a reasonable one-time-fee to support the Vuforia development and to continue working with Vuforia. It's worth it!

 

But updates for the pricing plans need to arrive FAST, otherwise we have to act - to stand still is death in the mobile business.

Thanks & best,

Andreas

 

 

Echoed!  Metaio calls...!!

Vuforia 4.0 licensing discussion

February 27, 2015 - 5:00am #17

Agreed with others, we were also almost finished with prototype (Vuforia 3.x) and ready to showcase it to possible investors next month, but then this 4.x license situation happend. Really disappointing news to us, we dont mind single payment for limited SDK build towards indie developers.

Like few has already mentioned in this topic, vuforia seems to have forgotten about us small(er) developers. I really hope that Vuforia is able to come up with updated pricing plans for indie developers, but this kind of thing does not really build up trust.

Vuforia 4.0 licensing discussion

February 27, 2015 - 4:03am #16

AdvancedTech wrote:

+1 same boat here, although will have to start implementing Metaio asap, if there are no better licensing choices by start of next week..

Agreed, with the 64-bit build iOS restriction, developers of new apps NEED to go one way or the other, and we're are not going to wait around very long for an answer.

Vuforia 4.0 licensing discussion

February 27, 2015 - 3:50am #15

Charriu84 wrote:

FrozenGun wrote:

I've got nothing new to say, but I want to add my voice:

 

We just integrated Vuforia 3 SDK (Unity) into our project when the 4.0 BETA came out.

We integrated the 4.0 BETA and it was fine (only device DB, imageTargets).

Now everything is finished, the pricing plan was published and we have to discuss the easiest way to kick the SDK out again and how we best switch to Metaio.

AND I HATE THIS!

We don't WANT to go to Metaio, we love the way the Vuforia SDK works, we love the online Target Manager - and we would love to pay a reasonable one-time-fee to support the Vuforia development and to continue working with Vuforia. It's worth it!

 

But updates for the pricing plans need to arrive FAST, otherwise we have to act - to stand still is death in the mobile business.

Thanks & best,

Andreas

 

 

Descripes my opinion about that matter perfectly.

 

+1 same boat here, although will have to start implementing Metaio asap, if there are no better licensing choices by start of next week..

Vuforia 4.0 licensing discussion

February 27, 2015 - 3:39am #14

FrozenGun wrote:

I've got nothing new to say, but I want to add my voice:

 

We just integrated Vuforia 3 SDK (Unity) into our project when the 4.0 BETA came out.

We integrated the 4.0 BETA and it was fine (only device DB, imageTargets).

Now everything is finished, the pricing plan was published and we have to discuss the easiest way to kick the SDK out again and how we best switch to Metaio.

AND I HATE THIS!

We don't WANT to go to Metaio, we love the way the Vuforia SDK works, we love the online Target Manager - and we would love to pay a reasonable one-time-fee to support the Vuforia development and to continue working with Vuforia. It's worth it!

 

But updates for the pricing plans need to arrive FAST, otherwise we have to act - to stand still is death in the mobile business.

Thanks & best,

Andreas

 

 

Descripes my opinion about that matter perfectly.

Vuforia 4.0 licensing discussion

February 27, 2015 - 3:19am #13

I've got nothing new to say, but I want to add my voice:

 

We just integrated Vuforia 3 SDK (Unity) into our project when the 4.0 BETA came out.

We integrated the 4.0 BETA and it was fine (only device DB, imageTargets).

Now everything is finished, the pricing plan was published and we have to discuss the easiest way to kick the SDK out again and how we best switch to Metaio.

AND I HATE THIS!

We don't WANT to go to Metaio, we love the way the Vuforia SDK works, we love the online Target Manager - and we would love to pay a reasonable one-time-fee to support the Vuforia development and to continue working with Vuforia. It's worth it!

 

But updates for the pricing plans need to arrive FAST, otherwise we have to act - to stand still is death in the mobile business.

Thanks & best,

Andreas

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 2:39am #12

As many users already said in several other discussions regarding this argument, this licensing system will kill most of small developers. I beg you not to forget them because they often contributed to the popularity of Vuforia brand, spreading materials across the internet (videos, images, source-code), leaving countless positive feedback and vehement recommending Vuforia. Moreover, even small developers could have great ideas of potential killer applications but this kind of plans may discourage them to start with Vuforia framework.

Please reconsider the possibility of one-time fee per developer for unwatermarked apps with unlimited offline recos of simple 2D image tracking.

Otherwise, now speaking singular, I'll be forced to change AR platform. Obviously my heart will bleed, being in love with the great Vuforia library.

Vuforia 4.0 licensing discussion

February 27, 2015 - 2:32am #11

It is great to know that the Vuforia team are listening to what is being said but I wonder if they do real understand the shockwave this has sent through those businesses and developers that have used Vuforia in the past and the damage they have donw to their own reputation. Like many on here I wasn't just drawn to Vuforia because it was free, I looked around and carefully tried and tested a fair few solutions and for whatever reason Vuforia just became my favourite. I've had to invest in other software such as Unity (which isnt cheap) as well as hardware so Vuforia being free was a bonus, the cherry on the top. I would happily have moved over to a paid for model, I make money out of my work and so why shouldn't Qualcomm, I have no issue with that. But do it in a resonable way that supports your developers along the journey with you. I would have thought keep Version 3 free just as it is now but with 64bit support so that everyone with prodjects out there knows they haven't become dead in the water overnight. Put all the new goodies into Vuforia 4 but with a choice of subscriptions models that include a pay once option, much the same as Unity does. I know its very tricky to come up with something that hits the sweet spot with everyone but the model Qualcomm came up with managed to hit the pain spot with everyone!! So well done whoever came up with that idea Qualcomm but its time to put them back into the box.

And just in case all of on here get classed with the 'Of course not everyone is going to be happy, there wull always be those that moan' but we don't rise up because we are bored with nothing to do, its because you immediately put all of our own businesses in hot water, exposed us to our customers and for my company, and me personally you really unnerved me and suddenly Vuforia went from being the cherry on the top to the weakest link in the chain. You lost my trust instantly, I can't work with a company that pulls the carpet from beneath your feet while I'm looking the other way.

I will wait to see what comes out from the Vuforia team but when a company has made one huge mistake your not filled with too much hope that they can put it right. In the meantime many of us have been looking for a replacement, a safety net and your competitors have happily been dishing out 20%+ discounts for their own products. I don't want to see Vuforia disappear because you can't afford to operate the business on a free model, thats also very bad new and I guess that what my point is about. I don't mind paying for software knowing that it keeps a business I rely on afloat and I get my piece of mind. If Qualcomm is saying this new model is the only way that Vuforia can stay in operation (why else introduce it) then I guess I have to find that backup solution anyway because who knows when the next shockwave might hit.

 

Vuforia 4.0 licensing discussion

February 27, 2015 - 2:09am #10

martdob wrote:

Hier is my suggestions. Please, review this detailed table listing all AR providers available today on the market and compare their pricing schemes with yours:

http://socialcompare.com/en/comparison/augmented-reality-sdks

Martin

I think you need to actually take a look at your comparison chart, it lists many SDKs that are no longer supported. String and PointCloud to name a couple.

This is where we lie. Vuforia and Metaio have essentially killed off all the other competition, which leave Vuforia in a position of power that they feel they can now charge for, and rightly so. But the announced pricing structure is just ridiculous, as many of us have voiced. We produce a number of AR apps for "internal use" and I've yet to have a reply on how much extra we are going to have to pay for a premium package. 

But regardless, anything above the basic is going to cost more within a year than paying the one off fee to Metaio. Going from free to costing more than your competitor? Someone should be sacked for that decision.

Vuforia 4.0 licensing discussion

February 27, 2015 - 1:53am #9

I do not argue about the pricing plan, everyone is responsable for its own business model.

But generally, when we choose a technology we take in account a lot of infos and pricing is one.

A so big change in princing which set Qualcomm in a expensive and unpredictable solution should take in account that devs need to evaluate again all the alternatives and have the time to eventually move to other solutions. And they have deadlines with clients, and cannot charge late stage project with new vuforia costs.

You have to give people the time to close projects and evaluate new ones and changes to closed ones. 6 months of vuforia 3 plan for vuforia 4 is, according to me, an honest approach to the new pricing plans, then you can evaluate if your plrice plan works.

You are just delivering the risk of your new business model on devs, the risk of changing pricing have to be all by your side, we have no qualcomm quotas. 6 months of free vuforia 4.0 is in the direction of taking care of devs that made vuforia grow.

Vuforia 4.0 licensing discussion

February 27, 2015 - 12:40am #8

There is nothing wrong making vuforia comercial. One day the effort creating it must get paid. However you can only take share on profit if there is any profit.

I can't really see how someone publishing his app or game can monetize it with 5000 monthly app users. That's the new limit when you want to get paid.

There can't be any profit from the app at this amount of monthly users.

I can understand charges for online Cloud as it justifies infrastructure that needs to be maintained. But offline recognition does not cost you much of maintenance. Charging for it at this low set limit will basically stop anyone experimenting and showcasign new apps and concepts with AR and Vuforia as they will get over free limit fast but cannot be monetized.

Why don't you consider free watermark version for non comercial apps regardless offline reco count?

The moment an app is ready for monetisation and starts to offer in app payments, paid version or it clearly sells products or services in it consider it comercial a require comercial licence. Then take your share.

If you are affraid of promotional apps like e.g. McDonalds is doing because they have large amount of offline reco. They will want to get rid of watermark so they will upgrade. If not, good anyway as they will make a great promo of your platform by showing watermark to large audience.

So my suggestion, keep it free with watermark until app is monetized.

Vuforia 4.0 licensing discussion

February 27, 2015 - 12:18am #7

It's great that you are hearing your devs. You are a big company and AR is not your only tech but you still need to consider the fact that when you grow a business around something, you can't just change it overnight. This is not good for us in short time but the back fire is on your own company in the long time.

 
I'm speaking for myself but i guess a lot of other devs here have a similar conditions like me. That is, if you are listening to us and you intend to fix the business model for V4.0 you should consider the following facts:
 
1) your offline database should stay offline. There are apps that never will connect to internet so there must be no license checking in them.
 
2) don't count recos on offline DBs. We simply cannot ask our clients to pay for the recos monthly! We simply can't!
 
3) for the cloud recognition, don't charge us per app! Please do it per developer account. Majority of apps don't pay back much (nothing at most of the time because we try to build demos or smaller apps so we can showcase and build customers later) having to pay individualy for each of them is insane!
 
Solutions for you:
A) As far as the watermark thing, well, do use it for free apps i can totally understand this, that is, every developer who hasn't paid the fees, will see the watermark. But make us pay once to remove the watermark for our account. And do that without license checking at least for the offline databases, because of the reasons I mentioned in #1 above.
 
B) if you really need to generate more money from offline users besides charging us for the one time developer account to remove the watermark, maybe you can charge us for every marker we upload? Or maybe for every database we download? Maybe you can charge us per the number of markers that are present in every offline database?
 

Vuforia 4.0 licensing discussion

February 26, 2015 - 11:34pm #6

DavidB wrote:

Thanks for all of your detailed feedback. We’re reading every post and we hear you. Stay tuned for updates.

Thanks for listening. It is important.

Hier is my suggestions. Please, review this detailed table listing all AR providers available today on the market and compare their pricing schemes with yours:

http://socialcompare.com/en/comparison/augmented-reality-sdks

Martin

Vuforia 4.0 licensing discussion

February 26, 2015 - 10:21pm #5

Plese keep in mind too that the common talk about Vuforia from its earliest days (before the name change from QCAR) was that the money that paid for the development of the AR toolset was essentially a rounding error in the mobile chipset marketing budget.

The more AR apps we made with QCAR, the more likely it was that Qualcomm chips were used in phones. I'm not going to suggest I know how effective this plan was, but I think we can see now that someone has decided that the Vuforia team has to stand on its own profitability.

So now we have this.

Vuforia 4.0 licensing discussion

February 26, 2015 - 7:00pm #4

Every single outraged person in the many threads who are all railing against the confusing, expensive and very badly written pricing plan is exactly the reason Vuforia is so popular with AR developers today.

We all love Vuforia, and we think it is (was?) the best option for making AR content for public consumption.

Obviously a big draw was the price. Can't beat free (unless you want to pay us to use it...) However it seems we're about to be asked to pay for each and every time someone acquires tracking, loses it and then acquires it for a second, third, fourth, fifth...seventeenth time.

Multiply that by the amount of users a good AR app might have (we've had one that had over 150,000 downloads in a month) and you can actually quantify the frustration and dissapointment felt by the developers who use this package.

My request is this- People at Vuforia... we are all developers with businesses to run. We choose our middleware carefully for a number of reasons. Price is one, but the way the folks at Vuforia treat us is another. We have all had great experiences on these forums, getting prompt and clear help with our technical issues. Please don't let us down now.

Someone, please offically address the offline reco question. Don't fob us off with another ambiguous FAQ. They're not helping.

And please remember this- Vuforia get a lot of us started, but we know what we're doing now. I know many here see dollar signs every time a developer disregards their customers.

Adobe did this. Gimp users (and developers) sky-rocketed. Autodesk did this. Blender users (and developers) sky-rocketed.

I mean, none of us want to see String make a comeback on the back of this fiasco, do we?

Vuforia 4.0 licensing discussion

February 26, 2015 - 4:33pm #3

Must have option for apps with only local targets to not need internet to run.

 

Must have One time fee option (per app is fine) for removing watermark and having unlimited local recos.

 

It's pretty simple. But I won't my breathe. 

Vuforia 4.0 licensing discussion

February 26, 2015 - 3:18pm #2

Nice I have invested a lot of time with vuforia and I dont want give up on it !!!

Please when reviewing the pricing system think in the indie developers.

In my case all I need is simple image tracking, device database and no watermarker, I dont mind paying for your excellent SDK but be resonable and avoid monthly payments =)

Best regards,

Ghus

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