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how could an app recognize world objects outside of the application?

By hariSbabu on Thu, 11/16/2017 - 09:10

I have entered into VR/AR/Ai field very recently.As far as i know I have trained myself both in Unity and Vuforia very well..But when I saw asian paints app,i am unable to get a clue how could they achieve it?

By just focusing the app is recognizing a wall,marking it with bounds and changing it's colour!How it is possible?I checked thoroughly both unity and vuforia core syntax for  the commands and techniques to achieve such things and I am unable to find  a clue.Is vuforia hiding something from it's users/programmers?What is the purpose of learning vuforia for me, when I could not achieve a commercalyy profitable apps?