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Make animation play only when the image target detected

Hi guys. I am still new in developing AR project and still new in Unity+Vuforia. Currently I am developing my AR project and I've been wondering, is it possible if the 3D animated model only plays when the image target detected. I know that it is possible for audio but i am not sure whether it can be applied in animation as well. if it does, could someone show me the way? Thanks in advanced!!