I saw that cloud recognition can be obtained with Vuforia Web Services (proper licence required: ok).
It means that with the same apk/ipa, I can customize my marker according to my client.
Now, a rather similar question: always inside the same apk/ipa, can I customize the action I make once the marker is recognized?
In my case, the process is: recognition ==> I launch a video.
What I want to do is to launch a video according to my client/target.
2nd question: for performance reasons, it would be even better if the target and the video were stored locally.