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new pricing plan is going to backfire

February 25, 2015 - 6:16pm #1

Vuforia Team,

How do you think are indie developers going to continue using Vuforia with this new pricing plan?

new pricing plan is going to backfire

March 23, 2015 - 1:59am #38

I understand that this "Classic plan" ($499 per app) just allow local recos and cannot be used with a cloud recogntion plan right?

So If I want to use cloud recongition, I have to pay the new fantastic plans that count local and cloud recos..?

new pricing plan is going to backfire

March 19, 2015 - 1:23am #37

I cannot believe that they let the product die. It is such a pity.

new pricing plan is going to backfire

March 2, 2015 - 6:22am #36

martdob wrote:

Maskina wrote:

I agree... an opening splash page like Unity would be a reasonable solution.

Why? The licensing scheme for Vuforia 3.0 was OK, wasn't it?

 

Yes, of course. But, assuming that they are going to discontinue supporting Vuforia 3.0 (we can not use the "target manager" for Vuforia 3.0 apps from June 30), an opening splash screen would be more preferable than a watermark in the no-cost plan of Vuforia 4.0.

new pricing plan is going to backfire

March 2, 2015 - 5:25am #35

VernStratus wrote:

My major concern is the Platinum "Contact Us" Pricing.

Most of my work is marketing and demonstration apps for small manufacturers and is for internal use and the ambiguity of the Platinum pricing is disheartening.

The classic pricing at $499 an app is unacceptable. This is 25% to 50% the cost of much of the work that I do. With 3 to 5 small apps a month it will only take a couple of months before purchasing a license fro Mateo becomes the overwhelming option to choose.

Makes me wonder how draconian the Vuforia for Digital Eyewear pricing will be.

I used to sing praises for Vuforia....  How quickly that comes to an end.

This is exactly the case of 95% of AR developers, AR apps and utilities are not as sumptuous as Vuforia Team think are, a very few number of developer's clients are able to pay more than US$600 per app, and if you take in count that Unity isn't free also, and native development is very expensive for developers, this business became not viable at all for everyone. Until today I haven't saw an AR app that is successful enough that justify such hugh investment.

In the other hand, Qualcomm is using a mandatory change from Apple to force developers to buy its technology, because all of them was waiting for Vuforia iOS x64 support, that Vuforia 3 will never have to update all their apps before February 25th, so these pricing plans not only affects the future of the developers but the already published and current projects and apps that nobody will be able to publish, and will lose a lot of investment in time and money and perhaps they will lose its clients confidence. This will impact in the worst negative way the AR business

new pricing plan is going to backfire

March 1, 2015 - 1:44pm #34

So is Vuforia gonna change it now? I havn't heard from them since.

new pricing plan is going to backfire

March 1, 2015 - 1:44pm #33

So is Vuforia gonna change it now? I havn't heard from them since.

new pricing plan is going to backfire

March 1, 2015 - 1:17pm #32

My major concern is the Platinum "Contact Us" Pricing.

Most of my work is marketing and demonstration apps for small manufacturers and is for internal use and the ambiguity of the Platinum pricing is disheartening.

The classic pricing at $499 an app is unacceptable. This is 25% to 50% the cost of much of the work that I do. With 3 to 5 small apps a month it will only take a couple of months before purchasing a license fro Mateo becomes the overwhelming option to choose.

Makes me wonder how draconian the Vuforia for Digital Eyewear pricing will be.

I used to sing praises for Vuforia....  How quickly that comes to an end.

new pricing plan is going to backfire

March 1, 2015 - 12:56pm #31

VuforiaSales1 wrote:

Please find the latest pricing updates for Vuforia 4.0 on the following webpage:

https://developer.vuforia.com/pricing

The latest pricing updates are not really helpful.  Some kind of granfathering for the huge amount of the current Vuforia AR apps would be helpful!

new pricing plan is going to backfire

March 1, 2015 - 12:47pm #30

Please find the latest pricing updates for Vuforia 4.0 on the following webpage:

https://developer.vuforia.com/pricing

new pricing plan is going to backfire

March 1, 2015 - 11:48am #29

Maskina wrote:

I agree... an opening splash page like Unity would be a reasonable solution.

Why? The licensing scheme for Vuforia 3.0 was OK, wasn't it?

new pricing plan is going to backfire

March 1, 2015 - 11:41am #28
I think qualcomm made a big mistake with this unbelivable prices... 
I was a big supporter of vuforia and had lot of ideas for my clients (clients that are of course not multinational big company). 
 
I would have expected a price sooner or later... but not of this type . Developers prefer a "fixed price" for each application so you can expect a budget to show to the customers !!
With these prices is better to use other competitor software with more features (real big 3d tracking, face tracking, ec...) and fixed price ...
 
very sad.
 

new pricing plan is going to backfire

February 28, 2015 - 5:13am #27

adocracy wrote:

A watermark destroys the UI of the AR scene.  Why not allow us to opt for an opening splash page, like Unity does on their non-Pro license?  

 

I agree... an opening splash page like Unity would be a reasonable solution.

new pricing plan is going to backfire

February 28, 2015 - 1:35am #26

I cannot believe that the Vuforia Team acts in such unprofessional way:

 

  1. I cannot remember that the Vuforia Team made any market research among us developers.
  2. The pricing scheme does not reflect the actual market potentials and possibilities
  3. The lack of pre-announcement of the new pricing model devastated work of many developers 
  4. After few days there is a new hectic announcement which does not solve significantly the entire disaster 

 

I lost my trust in Vuforia.

 

Only if the Vuforia team rolls back to the old business model immediately I could reconsider this platform for any further development. Otherwise, I am not going to waste my time with unprofessional and business damaging practices.

 

Martin

new pricing plan is going to backfire

February 27, 2015 - 7:56pm #25

juvelez wrote:

The one time fee is per app not for unlimited apps, $499/per app

 

$499/app.....  Metaio looking better and Better and BETTER!!!!

new pricing plan is going to backfire

February 27, 2015 - 6:40pm #24

Foemass wrote:
Oh sorry, I assumed we were talking in the context of the free plan (No plan) or the new classic plan, both of which have unlimited offline recos and no reason to make further server checks obligatory (Maybe they'll be attempted for the sake of giving you data, but they shouldn't throw an error and stop the user).   I honestly couldn't fathom anyone choosing to use cloud recon or  bronze/silver/gold/platnuim, so my tired brain forgot about them, my mistake :).

EDIT: Now I’ve just remembered that free does include cloud recon... So I guess we'll have to test that and see if free apps have more then one obligatory server check in their lifetime, non-obligatory ones aren't much of an issue.   I suspect they don’t, responses from the staff so far have implied such.

The reco based plans, Bronze, Silver, Gold, and Platinum count all recos and report back to the licensing server for both. That's already built in and live as of yesterday.

 

They JUST added this "classic" version today, which doesn't count offline recos. As they proposed it yesterday, and what IS CURRENTLY OUT OF BETA and live (what we're all currently using today was built for yesterday's pricing scheme), it's checking and reporting back all recos.

 

 

 

new pricing plan is going to backfire

February 27, 2015 - 4:02pm #23

Well, it is pretty, pretty sad, that behavior from Qualcomm, use such a huge development community around the world as Guinea pigs or lab mice, just to improve its technology, and finally convert it in an expensive thing non-viable for the most of those developers, that were taken by surprise with this sudden commercial policy changes, I am pretty sure all of them feel right now completely betrayed.

Now Vuforia is not suitable at all for small studios, individual developers, Indies, students, or even non-profit corporations.

So everything that Qualcomm could reach in development, improving and making perfect among with those development community, will die, because nobody will support this kind of abusive prices plans, that make Vuforia if not the best alternative anymore.

new pricing plan is going to backfire

February 27, 2015 - 3:38pm #22

lmbarns wrote:

Foemass wrote:
Yes.
 
The good news is it's only the first use after install, so you can set a prompt that only appears once on first run that explains to your users they'll need an internet connection before continuing.  If you've got the time and expertise I imagine you could hook up a way to check if the user has an internet connection on first use and prevent them continuing on if they don't. 

 

It has to connect after that to find out how many recos to charge you for (under yesterday's plans where they charge for local recos) which means it's more than just the first time it's installed....

 

How else would they know how many recos your users had if it only checked once?

 

lol 

 

 

Oh sorry, I assumed we were talking in the context of the free plan (No plan) or the new classic plan, both of which have unlimited offline recos and no reason to make further server checks obligatory (Maybe they'll be attempted for the sake of giving you data, but they shouldn't throw an error and stop the user).   I honestly couldn't fathom anyone choosing to use cloud recon or  bronze/silver/gold/platnuim, so my tired brain forgot about them, my mistake :).

EDIT: Now I’ve just remembered that free does include cloud recon... So I guess we'll have to test that and see if free apps have more then one obligatory server check in their lifetime, non-obligatory ones aren't much of an issue.   I suspect they don’t, responses from the staff so far have implied such.

new pricing plan is going to backfire

February 27, 2015 - 3:34pm #21

The one time fee is per app not for unlimited apps, $499/per app

new pricing plan is going to backfire

February 27, 2015 - 3:07pm #20

Foemass wrote:
Yes.
 
The good news is it's only the first use after install, so you can set a prompt that only appears once on first run that explains to your users they'll need an internet connection before continuing.  If you've got the time and expertise I imagine you could hook up a way to check if the user has an internet connection on first use and prevent them continuing on if they don't. 

 

It has to connect after that to find out how many recos to charge you for (under yesterday's plans where they charge for local recos) which means it's more than just the first time it's installed....

 

How else would they know how many recos your users had if it only checked once?

 

lol 

 

 

new pricing plan is going to backfire

February 27, 2015 - 2:43pm #19

adocracy wrote:

A watermark destroys the UI of the AR scene.  Why not allow us to opt for an opening splash page, like Unity does on their non-Pro license?  

 

And what is this about requiring an internet connection or the screen goes black?  Do we now have to provide additional user education dialogs to prevent users from giving us a negative review if THEY don't have a data connection active while using the app?

Yes.
 
The good news is it's only the first use after install, so you can set a prompt that only appears once on first run that explains to your users they'll need an internet connection before continuing.  If you've got the time and expertise I imagine you could hook up a way to check if the user has an internet connection on first use and prevent them continuing on if they don't. 
 
The bad news is if you're using the unity plugin and you don't do this, when an offline user reaches your first scene with Vuforia's scripts it'll change to a black screen with a plaintext error message and a button to close the app.  Even worse then this said screen uses default unity UI so you'll look completely unprofessional.  As far as I’m aware Vuforia has yet to provide any exposed properties or functions connected with this event so it’ll be difficult to overlay your own more professional looking UI and obscure that mess.  Though I have to assume with enough cunning you could find some way to detect vuforia wasn't running as intended and throw up your own professional looking warning. 

new pricing plan is going to backfire

February 27, 2015 - 2:22pm #18

A watermark destroys the UI of the AR scene.  Why not allow us to opt for an opening splash page, like Unity does on their non-Pro license?  

 

And what is this about requiring an internet connection or the screen goes black?  Do we now have to provide additional user education dialogs to prevent users from giving us a negative review if THEY don't have a data connection active while using the app?

new pricing plan is going to backfire

February 27, 2015 - 1:42pm #17

lmbarns wrote:

I must say the $500 is far more reasonable.

Its an improvment, at least for device only recognition, but I suspect its still over-priced for many of the developers trying to grow a business around this and off putting for clients. Going through my client jobs with Vuforia I reckon 3 out of 5 are no longer feasible with any price plan. Of the other two only one would be an easy sell, the other would be a bit touch and go. The low budget projects were to grow my AR business and encourage clients to embrace the technology that is pretty much gone now.

new pricing plan is going to backfire

February 27, 2015 - 1:41pm #16

So it's official Vuforia isn't for indie developers no more?

$500 is R5000 in South Afica that's one whole moths rent. I can't suddenly cough up that! i'm 1 month before release. 

I really don't want to but i'm kinda forced to switch.

and that's $500 per app. so I can't really experiment with new apps without the watermark.

 

Just a random thught. Why isn't there a licence where you only have to pay for it when your app makes money. Because I have no problem with paying for it if my app makes money.

The stuff vuforia does isn't that hard to do eventually someone will come out with an offline free version.

new pricing plan is going to backfire

February 27, 2015 - 1:18pm #15

I must say the $500 is far more reasonable. 

 

I would urge you guys to look into a better way for the licensing to work on devices. If there is no internet, store the data you want to collect and try again later, at some point people will connect to the internet and you can get the data, OR, give users a 5 minute usage window to start the app before the licensing server connects, so people can at least see something other than a black screen when they lose internet. 

 

 

new pricing plan is going to backfire

February 27, 2015 - 12:33pm #14

Qualclomm how about making it that if your company earns more than a certain amount you have to buy these ridiculous high price plans of yours. Like Unity's licence. I dunno what was wrong with 100 offline targets for free and (obviously without watermark).

Make the price cheap because there are way more indie developers than companies and it will continue to grow. Pss You'll make way more money!

 

 

new pricing plan is going to backfire

February 27, 2015 - 8:20am #13

peternitschelev wrote:

Just adding my voice here. We have been working with 4.0 beta now for weeks preparing a client project, which will not happen with this pricing scheme. We are having a look now at the SDKs from Wikitude and metaio as alternatives, as both of them offer fixed prices for a project and don't charge for offline recos. Wikitude does not yet have a cloud reco solution online, but their sales rep told me that they are working on it and should be available soon. Anyone experiences with both companies?

Charging for offline reco is simply a bad idea.

 

We used Metaio a little over 2 years ago when getting into AR. We jumped to Vuforia because it didn't have a watermark which gave us an edge when pitching projects. 

 

At the time it was a bigger pain to add targets manually in xml, but they made a little editor to make them for you so that's no longer a problem. There was a bug with multiple targets being tracked after an sdk update, which has been fixed.

 

They supported 64bit iOS as a feature a full year ago before it was ever on Apple's radar. Big, forward thinking company. They support windows as a build platform which we've been begging in the Vuforia wish list thread for years. Now with this pricing there is no decision to be made....Vuforia jumped out the window during negotiations and commited suicide imo. 

 

They have Unity sample scenes that are as simple to use as Vuforia's.

new pricing plan is going to backfire

February 27, 2015 - 12:28am #12

Just adding my voice here. We have been working with 4.0 beta now for weeks preparing a client project, which will not happen with this pricing scheme. We are having a look now at the SDKs from Wikitude and metaio as alternatives, as both of them offer fixed prices for a project and don't charge for offline recos. Wikitude does not yet have a cloud reco solution online, but their sales rep told me that they are working on it and should be available soon. Anyone experiences with both companies?

Charging for offline reco is simply a bad idea.

new pricing plan is going to backfire

February 26, 2015 - 4:42pm #11

nknouf wrote:

Indeed it is, on both accounts. It's watermarked for their free license. But to remove the watermark it's a one time fee, and then you get unlimited offline recos and unlimited apps. Which makes it look like peanuts in comparison to Vuforia, especially if you develop multiple apps. If you need the cloud without a watermark, the monthly prices are more in line with Vuforia, but you get an app development environment, unlimited apps, and unlimited recos. Again, peanuts in comparison to Vuforia. See http://www.metaio.com/products/sdk/offline-apps/ and http://www.metaio.com/products/sdk/online-apps/ .

As an aside, I'm waiting to see how long all of these posts about Metaio are allowed to remain...

 

This is the topic of the month at both companies I work for. And we're having a meeting on Monday to discuss what's involved for migration.

In the past it was hard to justify because we didn't need slam tracking, face tracking, gps based video overlay, and all the other features it offers. A couple years ago it was a pain to make targets but not anymore, and we went with vuforia at the time.

It comes with Unity examples and you can make an unlimited number of apps once purchased, if you need cloud reco you can subscribe, it's separate as it should be. If you can live with a watermark, it's free too. It has target sensitivity so you can track things that look kinda like your target or only the target. It has building recognition overlays and works well outdoors. 

And now it's actually a lot cheaper commercially than vuforia as of today, if your company develops a couple apps over the next couple years... 

But the biggest thing about the big M, is, they integrated ios 64bit support A YEAR AGO, before it was even on the radar for Apple to make the change......................big, forward thinking team. 

They even support windows as an AR platform..........

I honestly have to wonder if vuforia is even aware of their competition, after today.....

new pricing plan is going to backfire

February 26, 2015 - 3:03pm #10

Thanks for all of your detailed feedback. We’re reading every post and we hear you. Stay tuned for updates coming shortly.

Vuforia Sales will be closely monitoring and replying to this thread:https://developer.vuforia.com/forum/license-manager/vuforia-40-licensing-discussion

new pricing plan is going to backfire

February 26, 2015 - 2:00pm #9

vuforiasales wrote:

You can commercialize your application without a deployment plan using the watermark

Sorry, but this not an option. I can demo an app with watermarkt but it will be very hard to find a cutsomer or even a volunteer for a watermarked app.

There are plenty of apps fighting for attention of potential users everyday. A watermarked app says " I am not professional" or "I am not ready". So, how many downloads would you expect? 

The entire pricing scheme proofs that the person who had this idea did not try to sell a single app on the App Store or elsewhere. This is very hard business. You need to invest lot of money in advertising, development and other stuff. The clients are more and more reluctant to pay anything for apps and then you come with hilarious idea. Thanks!

 

new pricing plan is going to backfire

February 26, 2015 - 11:06am #8

3D tracking is tracking a real-world 3D object.

2D tracking is tracking a frame marker, image target etc.

So yes, you can display a 3D model over a 2D trigger without a watermark.

new pricing plan is going to backfire

February 26, 2015 - 11:04am #7

You can commercialize your application without a deployment plan using the watermark

new pricing plan is going to backfire

February 26, 2015 - 10:28am #6

Thanks for the info, definitely going to look into this.

Bit weird though, their basic license allows 3-D tracking technology, with a watermark.

I'm not entirely sure about their definitions here. What else is the app beyond tracking technology? I can't display a 3D model, on a 2D target without a watermark on the Basic license I guess?

new pricing plan is going to backfire

February 26, 2015 - 9:48am #5

Indeed it is, on both accounts. It's watermarked for their free license. But to remove the watermark it's a one time fee, and then you get unlimited offline recos and unlimited apps. Which makes it look like peanuts in comparison to Vuforia, especially if you develop multiple apps. If you need the cloud without a watermark, the monthly prices are more in line with Vuforia, but you get an app development environment, unlimited apps, and unlimited recos. Again, peanuts in comparison to Vuforia. See http://www.metaio.com/products/sdk/offline-apps/ and http://www.metaio.com/products/sdk/online-apps/ .

As an aside, I'm waiting to see how long all of these posts about Metaio are allowed to remain...

new pricing plan is going to backfire

February 26, 2015 - 9:39am #4

Is it not also expensive / watermarked?

new pricing plan is going to backfire

February 26, 2015 - 9:16am #3

I recommend looking into Metaio

new pricing plan is going to backfire

February 26, 2015 - 1:51am #2

The new pricing plan has nothing to do with indie reality. I am already looking for an alternative to Vuforia since this pricing plan is completely insane. 

Martin

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