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Vuforia 4.0 licensing discussion

February 26, 2015 - 2:00pm #1

Thanks for all of your detailed feedback. We’re reading every post and we hear you. Stay tuned for updates.

Vuforia 4.0 licensing discussion

May 8, 2015 - 1:52am #86

Yes. Seems like the great vuforia as we knew it got back again. Thank you very much.

Vuforia 4.0 licensing discussion

May 8, 2015 - 1:48am #85

Just thought I’d return to thank the Vuforia folks for the following recent changes detailed here: https://developer.vuforia.com

Whilst in a lot of people’s cases these will be two months too late, (For example we've already published our app using the competitor’s SDK over here.)  It is very reassuring to know that we were being listened to after all.  

I'm happy to say I can once again see Vuforia as a feasible solution for publically published AR apps.  Its still my opinion that its completely unfeasible for making internal apps for smaller businesses as far as I can tell, (as we would have liked to), but after this exhausting journey I’ll take what I get ; ).  

Anyway, cheers Vuforia team!  

Vuforia 4.0 licensing discussion

March 31, 2015 - 8:22am #84

Just to add another voice to this,

Between this 'new' pricing scheme and all the technical issues (see the 'Unity and vuforia no internet conenction' posts) Vuforia is simply not an option for my lab anymore.

It was fun while it lasted.

 

 

Vuforia 4.0 licensing discussion

March 25, 2015 - 7:14pm #83

Hi,

My question is related to the new "No Cost" plan. https://developer.vuforia.com/pricing

If I have to create new database in target manager under no cost plan, which licence key do I use in target manager? Since there is no option of selecting this 'no cost' plan when you create database? ( https://developer.vuforia.com/targetmanager/licenseManager/createLicense)

Thank you. 

 

 

Vuforia 4.0 licensing discussion

March 23, 2015 - 2:05am #82

I understand that this "Classic plan" ($499 per app) just allow local recos and cannot be used with a cloud recogntion plan right?

So If I want to use cloud recongition, I have to pay the new fantastic plans that count local and cloud recos..?

Vuforia 4.0 licensing discussion

March 16, 2015 - 11:26pm #81

Agree with everything posted here. So many terrible decisions made by Qualcomm, no choice but to abandon Vuforia and move to the competition.

Vuforia 4.0 licensing discussion

March 13, 2015 - 2:41am #80

Given the high price of the bronze, silver, gold and platinum, can we have a pricing policy that's made out of a more common material that we can actually afford? I'm thinking grey plastic, it doesn't even have to be chromed. 

Vuforia 4.0 licensing discussion

March 11, 2015 - 5:56am #79

Hi,

I was surprised by the new Vuforia price policy and deeply disappointed. Seeing the forum that most users who are complaining have at least two years using this product I see I'm not alone. In the technology area, any company that disappoints its developers usually do not get along. Take note Qualcomm!
I am also trying to solve my problem with the nearest competitor, Metaio.

 

Vuforia 4.0 licensing discussion

March 10, 2015 - 11:01am #78

Been using Vuforia for ~5 years (before it was called Vuforia).  Was speccing out some upcoming AR client work (that may not happen because of this pricing) and a potential plugin I'd release on Unity's Asset Store and was caught off guard with these pricing changes.  This is a sure fire way to shrink your audience and marketshare.  I expect only a small fraction of your audience to stick around so I probably won't bother writing that plugin.  Doubt I'll be able to find much contract work with the extra costs.  Vuforia is pretty much dead to me now if things stay the way they are.  

What's even crazier is how out of touch Qualcomm seems to be.  At a time where companies like Unity and Unreal are lowering the barriers of entry to increase their marketshare, Qualcomm is doing the opposite.  It's an outdated way to do business and it's going to be suicide if you don't adapt.  

My suggestion -- keep the basic stuff free as it used to be.  Offline target recognition without watermarks or limits at no cost.  This is how you expand your userbase by offering a solid AR SDK like you've been doing up until now -- Vuforia got where it is today because it was solid and had a low barrier of entry compared to the competition.  Charge for the cloud features and other extras that create ongoing (non-R&D) costs for you.  Your bigger clients that need the cloud features will be able to afford higher licensing costs.  This will also help make sure it scales with your server costs etc.  This is also largely how Unity's new business model works and you can see how well that has been received.  

 

edit: or follow Unity/Unreal's lead and tie licensing costs to how much revenue we earn.  Unity licensing costs (flat $1500/platform) kick in at $100k revenue/funding.  Unreal 5% royalty kicks in at $3k per quarter.  

Vuforia 4.0 licensing discussion

March 10, 2015 - 8:07am #77

Yeah the future is not with vuforia. Sadly. They'll get a few classic plans for existing apps that aren't worth porting for $500, but that's it.

 

The most offensive part of their initial pricing was the way they incentivized overages. If you have an app riding along with steady userbase, then a news story picks it up, or it gets shared in a way that you double or triple your users overnight, even just temporarily, you're bankrupt. Jokes on you vuforia, we're not completely stupid but you sure made it appear that way. Too little, too late, damage has been done.

 

I'd be wary of using their other products too, like gimbal, only a matter of time before the same thing happens.

 

 

 

 

 

 

 

 

 

Vuforia 4.0 licensing discussion

March 10, 2015 - 4:17am #76

martdob wrote:

I am wondering where are the other developers and how the rest is dealing with those changes. There must be 200.000+ Vuforia developers. In comparion to this number, the comments here are not so numerous like  I would expect.

 

my email is still subscribed to this forum and your message made me post a new message... I think the main reason that the complains have slowed down since the last license changes Vuforia did after their first harsh announcements, is that many devs understood that they can no longer trust them. in my case, we have a dozen apps which should work "offline" with no internet connection. this simply couldn't happen with Vuforia any more and my company couldn't just wait and wait! two weeks ago we decided to stop nagging around and moved to "M". the first couple of days was crazy... understanding how to work with a new SDK was so scary and we were all stressed because we could hear the customers breath behind our shoulders... but just after 3 days, we were just fine with learning how their SDK works and thanks to their awsome and fast support replies, we were able to solve all the problems and we are right now transferring all our apps to their SDK.

if you are still scared from transferring to "M", I must advice you not to be :) as soon as you understand how things work there, you will know that their SDK is defeintly working better than Vuforia. at least for us, moving to the new SDK was the best decision we made.

Maybe the Vuforia team might curse me after reading this message but it's just business. I would never understand why you made such a desicion to kill your indie devs like us, but what I can understand is that our company couldn't wait! Vuforia has every right to control their pricing. it's their product and their rules. we, as the users, must take a decision to stay with a company like this or not.

Vuforia 4.0 licensing discussion

March 10, 2015 - 4:02am #75

Hi all,

all comments here are completely right and I feel also to be overrun by Vuforia. However, I am wondering where are the other developers and how the rest is dealing with those changes. There must be 200.000+ Vuforia developers. In comparion to this number, the comments here are not so numerous like  I would expect.

This comparable low number of complaining developers could lead Vuforia to the assumption that they are matching our expectation and desires.

Maybe, we should start a sort of survey among all of us since Vuforia missed to do it. Maybe, we should start a petition and send the results to the Qualcomm management so that they can better judge how the developer community thinks about the pricing and product changes. This has also a huge impact on the Corporation too.

Tell other deveopers to express their voice here. We should let know Vuforia what we think about the changes.

Vuforia should know that good customers complain and try to change something. Bad customers say nothing a go to the competitor.

Martin

Vuforia 4.0 licensing discussion

March 9, 2015 - 11:52am #74
Well said kenisky, you made my day with that.  
 
We’ve already given up with Vuforia over here and have been porting things over to its main competitor, sure it takes a lot more patience and figuring things out for yourself, but when you’ve sussed out its quirks it does most jobs just as well. 
  
For us the straw that broke the camels back was the morbid realisation of what could happen if Qualcomm abandons/shuts-down Vuforia.  Think about it, if they go under then, overnight, all of our apps would become worthless to new users & couldn’t be updated without switching.   Sure such a premise would have seemed very unlikely pre-4.0 but the baffling array of, in my opinion, terrible decisions made recently has forced me to conclude that I either shouldn’t be trusting the Business acumen of Vuforia’s management, that Vuforia’s under incredible pressure to reach unattainable financial goals or both.   Which, obviously, puts my faith in Vuforia being supported by Qualcomm indefinitely under strain.  Also recent events have not portrayed the kind of company I could expect to keep server support running after Vuforia fails out of the kindness of their heart.
 
Besides even if Vuforia never goes away, what’s the guarantee their servers will never go down?   Seems unrealistic to expect them to never ever go down for short periods of time due to act of god,DOS attack etc etc.  

Vuforia 4.0 licensing discussion

March 9, 2015 - 10:43am #73
I've been using Vuforia for the past two years, it's a great product, or at least it was for an indie developer. Most of my projects are for education and investigation purposes, with no benefits at all. So I have little few other options than move to other solutions. What I find realy disapointing is that Vuforia has sent me an email anouncing the change of plans saying "we hear you". This change of course not only undermine vuforia but Qualcomm as well.
 
Is realy sad and absoulutly disapointing. 

Vuforia 4.0 licensing discussion

March 9, 2015 - 9:39am #72

Hi shockreel,

We are in the exact same boat. Offline device db's are required for us to move forward. 

It's hard for us to understand how the team who brought us such a great product as Vuforia can also make such silly decisions as this...

I mean, surely there are developers making applications that people can use in the comfort of their own homes. Table top augmented reality games, textbooks and more. They do this all while connected to their home wifi connection. 

But a lot of us aren't doing that. We're exploring new ways to interact with the world, and truly augment the things people see and experience every day. We're looking at different ways to catalog inventories across multiple locations or manufacture products in a single one. We're on fucking submarines showing mechanics the wiring behind the walls and how to repair engine room malfunctions. We're educating people on the preservation of national parks and viewing historical sights as they might have existed in the past. Wasn't all of this part of the original spirit of augmented reality? To be OUT IN THE WORLD? (hint: where sometimes there is no wifi, do you see where I'm going with this?)

Sorry if I make it sound like we're curing cancer with Augmented Reality, but until my submarine or the redwood forest gets WiFi, we're up shit creek if we stick with Vuforia.

Luckily there are other solutions that we can easily integrate into our pipeline. So that's what we'll do.

J

 

shockreel wrote:

Vuforia,

I really hope you guys are still listening to what's happening on this forum.  A LOT of developers and their clients have been left twisting in the wind as a result of the changes which have happened here.

Have you considered a (reasonably priced) yearly subscription charge for developers and allowing unlimited offline reco apps? Apple charges $99 a year and I can make as many apps as is possible in that time. It's a cost that is well worth it to me as a developer. And it's affordable. If Vuforia offered something similar, I would sign up IMMEDIATELY. 

I'm on the verge of publishing an app using 3.0.9 for a client but I'm having the black screen issue once in my AR scene. I would migrate to 4.0 if I thought it would fix this issue but more importantly, if I got client approval to incur additional costs that come with 4.0 which have not yet been a part of how I bill them. What makes this infinitely more frustrating is that I can't get client approval because I cannot give them clear answers on what the costs and limitations will be... because Vuforia hasn't really given clear answers to the developer community!

Cloud reco sounds great but it seems far more appropriate for apps which are exceptionally marker-heavy and/or apps which have the potential to have very high user traffic. The vast majority of what I currently do for my freelance clients and for my current full-time employer are enterprise apps with offline reco which do not require any connection to the internet. And we typically only roll with 1 - 3 markers in most of our apps. Cloud reco and its unsustainable pricing schedule are just ridiculous for our purposes. And although $500 is not totally unreasonable, we do so many demos and pitches (many of which get re-branded for other OEMs) that it becomes unsustainable.

Our apps are used in a very dynamic fashion and in a number of real-world situations where internet connectivity is either not available or extremely limited. A trainer doing a ride-and-drive event is not going to have an internet connection out in the middle of a driving course. Furthermore, for my current public facing app, If the general public needs to be connected to the internet for our app to work, then this app will be killed by my client. 

For now, I'm still with you. I'm still using the SDK to finish existing projects. I still think it's one of the best SDKs out there for AR in terms of ease of use, Unity integration and in terms of how well Vuforia has supported the dev community in the past.  But sadly I am forced to start transitioning away from it.  It's not an angry response. My hands are tied.

As things stand right now, I will not be starting any new projects in Vuforia until and unless a more sustainable offline reco plan is offered to indie developers and for Enterprise apps. Somebody really dropped the ball on this over there.

I'll be watching the forums. Still really hoping to be with you when the dust settles on all this but you guys have to throw a better lifeline to the indie community which has supported your stellar product and sung your praises all those first few critical years.

Vuforia 4.0 licensing discussion

March 9, 2015 - 9:01am #71

Vuforia,

I really hope you guys are still listening to what's happening on this forum.  A LOT of developers and their clients have been left twisting in the wind as a result of the changes which have happened here.

Have you considered a (reasonably priced) yearly subscription charge for developers and allowing unlimited offline reco apps? Apple charges $99 a year and I can make as many apps as is possible in that time. It's a cost that is well worth it to me as a developer. And it's affordable. If Vuforia offered something similar, I would sign up IMMEDIATELY. 

I'm on the verge of publishing an app using 3.0.9 for a client but I'm having the black screen issue once in my AR scene. I would migrate to 4.0 if I thought it would fix this issue but more importantly, if I got client approval to incur additional costs that come with 4.0 which have not yet been a part of how I bill them. What makes this infinitely more frustrating is that I can't get client approval because I cannot give them clear answers on what the costs and limitations will be... because Vuforia hasn't really given clear answers to the developer community!

Cloud reco sounds great but it seems far more appropriate for apps which are exceptionally marker-heavy and/or apps which have the potential to have very high user traffic. The vast majority of what I currently do for my freelance clients and for my current full-time employer are enterprise apps with offline reco which do not require any connection to the internet. And we typically only roll with 1 - 3 markers in most of our apps. Cloud reco and its unsustainable pricing schedule are just ridiculous for our purposes. And although $500 is not totally unreasonable, we do so many demos and pitches (many of which get re-branded for other OEMs) that it becomes unsustainable.

Our apps are used in a very dynamic fashion and in a number of real-world situations where internet connectivity is either not available or extremely limited. A trainer doing a ride-and-drive event is not going to have an internet connection out in the middle of a driving course. Furthermore, for my current public facing app, If the general public needs to be connected to the internet for our app to work, then this app will be killed by my client. 

For now, I'm still with you. I'm still using the SDK to finish existing projects. I still think it's one of the best SDKs out there for AR in terms of ease of use, Unity integration and in terms of how well Vuforia has supported the dev community in the past.  But sadly I am forced to start transitioning away from it.  It's not an angry response. My hands are tied.

As things stand right now, I will not be starting any new projects in Vuforia until and unless a more sustainable offline reco plan is offered to indie developers and for Enterprise apps. Somebody really dropped the ball on this over there.

I'll be watching the forums. Still really hoping to be with you when the dust settles on all this but you guys have to throw a better lifeline to the indie community which has supported your stellar product and sung your praises all those first few critical years.

Vuforia 4.0 licensing discussion

March 9, 2015 - 7:41am #70

Clearly Vuforia have no clue how people use apps in the real world, especially business users in that many don't have Internet connectivity on the go and most will also download the app before running out the door for a sales call. You cannot dictate and restrict how users need to work and just presenting a blank screen for an app that has not been activated is unforgivable. Have a message pop up that says the app needs authorising within the next 48 hours which the user can dismiss and get on with their job but to just refuse to work means this product is now unrealistic for business applications. Well done Qualcomm for taking a great product and throwing it in the bin by introducing badly thought through and amateurishly implemented license charges

Vuforia 4.0 licensing discussion

March 9, 2015 - 7:13am #69

MikaelSpuhl wrote:

Hi, 

Can you give a clear answer to how the license check will work when publishing apps with classic plan. How will my apps work if there is no internet connection. Many of our clients use AR apps on fairs and trade shows and as you may know the internet connection on these places are quite bad many times.

Hi,

the current plan from Vufora is that the user needs an internet connection upon first use. In other words, if your customer will start your app immediatelly after download then it gets activated. However, if the user will wait and the FIRST start of the app happens in an environment where is no internet connection than he/she will get a black screen.

You should check for an internet conncetion first time and inform your customer about the activaton behaviour.

Martin

 

 

Vuforia 4.0 licensing discussion

March 9, 2015 - 7:13am #68

MikaelSpuhl wrote:

Hi, 

Can you give a clear answer to how the license check will work when publishing apps with classic plan. How will my apps work if there is no internet connection. Many of our clients use AR apps on fairs and trade shows and as you may know the internet connection on these places are quite bad many times.

Hi,

the current plan from Vufora is that the user needs an internet connection upon first use. In other words, if your customer will start your app immediatelly after download then it gets activated. However, if the user will wait and the FIRST start of the app happens in an environment where is no internet connection than he/she will get a black screen.

You should check for an internet conncetion first time and inform your customer about the activaton behaviour.

Martin

 

 

Vuforia 4.0 licensing discussion

March 9, 2015 - 3:50am #67

Hi, 

Can you give a clear answer to how the license check will work when publishing apps with classic plan. How will my apps work if there is no internet connection. Many of our clients use AR apps on fairs and trade shows and as you may know the internet connection on these places are quite bad many times. Until now that hasn´t been a problem cause once you downloaded the apps they work without internet connection. Will the new solution require internet connection every time you start the app or only once when downloading the app and starting it the first time? Please give a clear answer to this because it´s crucial for our clients and of course for us.

 

Vuforia 4.0 licensing discussion

March 4, 2015 - 10:03am #66

To the folks at Vuforia,

Some thoughts and suggestions on offline reco and pricing models:

I've wondered for years how Qualcomm makes money from giving away Vuforia for free. As for cloud-reco pricing, I completely understand it and I'm glad that your business model has finally been given a provision for Q to finally turn a profit from this wonderful tool. Although I don't completely agree with the pricing terms set up in it, I do understand that some type of payment was inevitable. Don't even get me started about how may cloud-based recos could happen during testing...

What I cannot understand is why offline reco is even a part of this whole train wreck of a decision? I work for a company that could easily afford to pony up $500 for each and every demo we put together (we do a LOT). Although this is still totally ridiculous and stinks of a hastily made bean-counter decision. Incidentally, how does this pricing plan work for Enterprise apps? Has anyone even answered that question yet?? Do you have any idea how many demos we build which then get repurposed and re-branded for other applications?? We're talking possibly tens of thousands of dollars just to get watermarks out of demos and pitches. Nobody in our company is going to go for that, particularly the CFO.

As an indie developer, this decision basically forces me to choose which apps of mine I'm going to kill off and which ones I'm going to pay to keep alive simply because I cannot afford to keep them all live. And the 2 newer ones I've been working on in my spare time for the past year are now sadly designated for the ash heap until or unless I can find a different solution which is more affordable for me. I'm NOT going to spend a grand to publish 2 free apps.

I loved the freedom I had to do "experiments" and "studies" in AR using Vuforia and was able to take a few of them farther than that early phase to market... not only for myself but for clients.

The sad thing is that I would pay to use this SDK. I would have paid all along if they had offered something even reasonably equitable for my budget. Instead, I feel like they've pulled a giant bait-and-switch on their own developer community. It's a rotten feeling. And it has shaken my confidence in this whole company to the core.

Apple charges me $99 a year to develop on their platform. It's well worth it. Adobe allows me to pay monthly or yearly to use their suite. It's well worth it.

How about a one-time fee of $499 for unlimited offline recos? Or how about a reasonably priced yearly fee for full usage of the SDK, allowing unlimited offline recos?

Sorry to say that my usage of this sdk is going to drop off significantly. Not out of anger or spite, but simply because I have been priced out of using Vuforia.

Vuforia 4.0 licensing discussion

March 4, 2015 - 9:29am #65

Apologies for the delayed response.  A member of our team will be getting in touch shortly. 

Vuforia 4.0 licensing discussion

March 4, 2015 - 8:51am #64

I have requested Sales for a Classic Plan license twice already, but have received no response. And I really need a license to publish an app asap.

Vuforia 4.0 licensing discussion

March 3, 2015 - 11:52am #63

Was too busy ,now i saw the mail.Will call tommorow

Vuforia 4.0 licensing discussion

March 3, 2015 - 10:07am #62

Qualcomm, May I sugest you take a look at what Unity just announced at GDC for their new pricing structure and take some serious notes. 

Vuforia 4.0 licensing discussion

March 3, 2015 - 9:51am #61

Recommending to my company to move to Metaio, Qualcomm's handling of is developer base is unforgivable!

 

Vuforia 4.0 licensing discussion

March 3, 2015 - 9:49am #60

Gfxguru - We sent an email earlier today to request for a call. 

Vuforia 4.0 licensing discussion

March 3, 2015 - 9:44am #59

Vuforia Sales is the pricing updates over? Please respond ?

Vuforia 4.0 licensing discussion

March 2, 2015 - 6:08pm #58

Is the pricing updates finished? Or are you thinking of something more? Please tell this so that we can move forward. We have works to do

Vuforia 4.0 licensing discussion

March 2, 2015 - 6:08pm #57

Is the pricing updates finished? Or are you thinking of something more? Please tell this so that we can move forward. We have works to do

Vuforia 4.0 licensing discussion

March 2, 2015 - 2:15pm #56

Yes. The app needs to connect at least once. 

Vuforia 4.0 licensing discussion

March 2, 2015 - 2:13pm #55

I recommend a Unity-style pricing structure, as that has proven both profitable and sown goodwill with developers.  You share many of the same customers.  

Vuforia 4.0 licensing discussion

March 2, 2015 - 12:41pm #54

Still haven't answer our most concerned question: Does classic plan require at least one time internet connection in order to work? 

If it still required internet connection it still will be a deal breaker.

Vuforia 4.0 licensing discussion

March 2, 2015 - 3:19am #53

Too much, too soon = unhealthy

 

Vuforia 4.0 licensing discussion

March 2, 2015 - 2:05am #52

Classic plan is nice $499 per app :P

let say i have 10 apps few old that may need target updation anytime and some are new. From my basic mathematics

its $4990. So Vuforia Sales, should i spend this much on these apps or should i buy something else with this money so that

i can make as many app i like???

 

Please dont let some AI to calculate and set the prices , please bring somebody good to handle this. We cannot wait, we have commitments

 

One final question- is the updation of pricing is over or are you thinking of updating it further, also the internet connection? 

Vuforia 4.0 licensing discussion

March 2, 2015 - 1:17am #51

Dear Vuforia Team,

the new "Classic Plan" is a step into the right direction - for $499 it's quite a steep step, but I like it that you hear us and that you reacted that fast!

 

Apart from that the other big issue still exists, the forced license check at the first start of the app:

Of course we accept the need for a license check, but please make it a bit more professional:

 

  • on startup an app checks if it is online - if not, it just runs
  • if the app is online, check for license key - if the license check has a bad result display a warning popup (multilanguage, choose the message language based on the device setting, if you find a language you don't support switch back to EN as default) and then stop cloud recognition and show the watermark

 

This way the users of the app are not confused if something is not working, and you are still safe that nobody is using the Vuforia AR without a proper license.

Thanks & best from Germany,

Andreas

Vuforia 4.0 licensing discussion

March 2, 2015 - 12:58am #50

Hi @yhloon,

good question. Here is the answer, from the "Vuforia Developer Agreement":

 

1.6.  Developer Application” means a software application that is developed by You or on Your behalf hereunder using the Software.  All current versions and all future versions of such software application across all operating systems (e.g. Android, iOS, etc.) that have the same name (or a minor variation of the name) and have substantially similar functionality shall be considered to be a single Developer Application under this Agreement.  Notwithstanding the foregoing, an application that is developed for both mobile devices and digital eyewear will be treated as two separate Developer Applications and will require two License Keys.

 

So it will be treated as one app, even when deployed on Android and iOS.

And look at it from the logical side:

The license key is connected to the imageTargets database. And the same database is used on both platforms, so you only need one license.

 

It always is a good idea to read something like the "Vuforia Developer Agreement" (even if that stuff is quite boring most of the time), but it might help you to understand some other quite important things about the Vuforia implementation and what you are allowed to do, and what not:

https://developer.vuforia.com/legal/vuforia-developer-agreement 

 

Best,

Andreas

Vuforia 4.0 licensing discussion

February 28, 2015 - 8:21am #49

If I develope an offline apps for IOS and Android, will that consider as 1 or 2 apps?

Vuforia 4.0 licensing discussion

February 28, 2015 - 5:02am #48
On the subject of the license key, I feel the need to point out, again, that like you your main competitor uses SDK signatures (license keys basically) per app, but unlike you does not require an mandatory first run connection, they just associate each signature with an app bundle ID.  Now I won't pretend to actually know what they do with this information, but I always assumed it empowered them to "inspect" apps they suspected of breaking their license agreements and determine what user is behind them so that they can take appropriate action against that user.  This approach seems a lot more reasonable then Vuforia's "we're all out to get you" method... Which seems more like something we'd expect as customers of a video game then as professional developers looking to pay for middleware.  
 
Also if the user jolly roger in this thread (https://developer.vuforia.com/forum/vuforia-40/some-clarifications-regarding-recos-and-pricing-plans), who's actions I do not in any way endorse, is to be believed it seems this restriction is only going to inconvenience your loyal developers and not the people it was presumably put in to stop.  
 
Perhaps I haven't been in the industry long enough, but off the top of my head I can think of 0 other middleware providers that inconvenience the developer’s end-users in such a way.  And it is an inconvenience, app store users are a fickle bunch and they'll turn on you and write negative reviews at the drop of a hat, all it takes is for somebody to download our apps for use later, then try and use it later where there's no wi-fi and that’s a customer lost.  Even if we accept the inconvenience and put time and money into developing around this restriction so the user never has to see the ugly and confusing black screen, how are we meant to explain to our users why they need this first internet connection?  
 
I mean, there’s not an acceptable reason for us to explain to them.  Then when we don't explain it to them, what are they going to think? I mean if our app is clearly otherwise offline, (After all it can run offline afterwards) why do we want an internet connection, from the end users perspective?  I'm admittedly a very paranoid and pessimistic gentleman, but if I was a user put in that situation, where a clearly otherwise offline app was asking me to connect to the internet for no adequately explained reason I’d suspect that the app was up to no good or ironically, that the app didn’t trust me as a customer.
 
As a final point, you could easily just have the SDK soley attempt to connect to your server in a non-mandatory manner each run, if our app is of any value to anyone sooner or later it’ll make the connection and then you’ll get whatever information you were hoping to get from this and can have the app do whatever you want it to do as a result. 
 
I mean admittedly I don’t really understand why this restriction is here, so I’m probably doing a terrible job at debating it, but that in itself is part of the problem, its not clear why Vuforia needs to include this restriction.  

Vuforia 4.0 licensing discussion

February 28, 2015 - 3:50am #47
Ok, thanks to Foemass for bringing here the post explanation to the watermarked "no plan" option. Another question comes just after this, can you distribute this app FREE, not FREE... Before the 4.0 release it was very clear the point for the watermarked apps (first online checking should be deleted IMO...)
 

"2. What features of the Vuforia 4.0 SDK will be free to developers after the Beta period?

Developers will be able to utilize ALL the features in the Vuforia 4.0 SDK at no cost under the Developer Plan, and may distribute these apps publicly. Vuforia apps that use the Developer Plan will display a small watermark in the lower left corner of the device screen.
See: What are the Reco limits on Developer Plans?

3. What are the Reco limits on Developer Plans?
Apps that use a Developer Plan can execute an unlimited number of Reco events (on device) with the exception of the Cloud Recognition service which is limited to 1000 Recos per month.

the watermarked apps (developer plan) can be submited to the Playstore with the limitations described above, and could be free or not."

This statement has disappeared, please, can any Vuforia member team confirm this?

Thanks!

Vuforia 4.0 licensing discussion

February 27, 2015 - 10:24pm #46

Thanks for the reply before the weekend. although I would had preferred a one time payment instead of current per-app thing, I can live with the new pricing thing.

 

BUT, could you please confirm the following?

offline database apps must be validated at least once when the app opens? is this still true? if it is, do you think you can remove this lisence checking thing? as I mentioned in my previuse posts and a lot of other devs mentioned too, there are apps which are really offline. and the lisence check will surely kill these apps.

 

when I think more, I can see that you have added the lisence check because you are going to charge per app and if you remove the lisence check, you can't make sure that devs are using it accordingly.

 

the solution maybe is to:

1) trust your devs!

2) add another plan for a higher price maybe to remove this lisence checking thing!

 

we have to make our final decision by Monday at most wether we can continue with Vuforia or not. if our offline apps cannot run without a lisence check and without an internet connection, then we're done with you and this won't make me happy.

Vuforia 4.0 licensing discussion

February 27, 2015 - 3:00pm #45

Here at our University I support hundreds of student and faculty developers who dabble with AR using Vuforia in Unity for research purposes.  These new price barriers need to include a student or educational licensing option.  If this never happens then I am afraid our University students and faculty will be finished using vuforia for research expierements.  We will have to rely on clunky ARToolkit once again and AR expierments will be conducted by only a select few who are willing to develop with ARToolkit or FLARToolKit.

I would be interested in knowing more information about edcational license pricing or student pricing.

Vuforia 4.0 licensing discussion

February 27, 2015 - 3:00pm #44

Here at our University I support hundreds of student and faculty developers who dabble with AR using Vuforia in Unity for research purposes.  These new price barriers need to include a student or educational licensing option.  If this never happens then I am afraid our University students and faculty will be finished using vuforia for research expierements.  We will have to rely on clunky ARToolkit once again and AR expierments will be conducted by only a select few who are willing to develop with ARToolkit or FLARToolKit.

I would be interested in knowing more information about edcational license pricing or student pricing.

Vuforia 4.0 licensing discussion

February 27, 2015 - 2:56pm #43

Bronze, Silver, Gold, Platinum......  Hmmmmm......

Vuforia 4.0 licensing discussion

February 27, 2015 - 2:37pm #42

So what is the pricing scheme we can expect for Vuforia for Digital Eyewear? Will there be two seperate subscriptions? I forsee many apps being developed for both smartphones/tablets and eyewear.

Also the Platinum "Contact Us" pricing has me very concerned. I develop apps for industry and many are small manufacturers. This would be considered internal and having to open up propriatary information about my clients and our private development in order to get a Liscensing Fee figured out is not a viable situation IMO. At least with Mataio I can pay a single fee and be done with it and develop to as many apps with as many companies as I wish.

We need answers...

Vuforia 4.0 licensing discussion

February 27, 2015 - 2:07pm #41

This still doesn't work for indie developers and small companies. It's a step in the right direction that Qualcomm is listening to their customers but the maths and ethos do not work out.

1. If a developer produces more than 6 apps a year at $499 they are still better off using Metaio's Basic SDK at $3,490 as every app produced after the 6th app is pure man-hours and profit to the developer.

2. Not many businesses are willing to spend a lot of money on their 'first foray' into Augmented Reality and typically only allocate $1,000 - $2,000. If $499 of that is gone because of app licensing then there isn't a lot left to cover man hours, art costs and so on.

3. As mentioned before, showing an app to investors or potential clients with watermarks can be embarrasing. Developers are trying ot look like successful businessmen, but a watermarked app only highlights they don't have the money - but who would risk $499 on a pitch?

4. Qualcomm needs to be fuelling the next generation of developers that are just leaving college / university. They have amazing ideas and are ready to get things written down in code, but a $499 road block puts a stop to potential projects that could be the next greatest app on mobile devices.

 

Look at the Unity and Adobe model, it works and it is bring new people to their software because of it.

Adobe realised that their flat fee 'pay x for the current version' for a piece of software would catch the larger companies who had the funds, but stifled the startups, indies and small businesses who just couldn't afford the outlay so they went to a subscription model for their Creative Cloud packages - it makes it affordable to be able to use Adobe products now.

Unity's systems works in a similar way. You can have Unity for free, but there's a Unity splash screen and some features are missing, or you can pay a flat fee for the current Pro version of the software, or you can subscribe and keep getting the latest updates when they come out.

Subscriptions mean that a developer or startup doesn't feel like they have to commit a lot of funds upfront, but it doesn't stifle creativity as they have the ability to use the software as they want. It also gives the software company a constant monthly revenue stream from their users.

What I would suggest is that Qualcomm look at a monthly subsciption of $75 - 99 a month that allows unlimited apps and unlimited 'offline' triggers. Extra fees for cloud reco's. Limit the activation to 2 computers.

This would be the perfect solution for indies and small developers and larger companies can scale up with extra subscriptions if they have more personnel who need access.

Vuforia 4.0 licensing discussion

February 27, 2015 - 2:06pm #40

Foemass wrote:

Chenoabere wrote:

But check the plans carfully, to do that, you need to be under Platinum Plan...

Hover your mouse over the word limitations on the pricing page; there is a hidden paragraph, which admittedly still doesn’t complete the picture.  For the entire picture you need to read their new licensing agreement which defines cloud based recos and reco’s as separate things, then you need to search the depths of these forums for responses received by other confused devs and then finally, after this long journey, you’ll arrive at the truth.  
 
Hmm, I think I just gave myself a new game idea ;).  
 
EDIT: I'll see if I can find the particular post I learnt this from and give you some peace of mind. 
 

ok here we go, from here: https://developer.vuforia.com/forum/vuforia-40/monthly-device-database-1000-recos-or-unlimited-recos
 

vamshi wrote:

Hi Developers,

We are deploying one app with 1 tracker as device database. 

I dont want to pay money.Can i upload the build in playstore and app store with watermark ?

Total how many recos will allow monthly ? 1000 recos or unlimited recos? 

Can anyone suggest ? 

Thank you.

vamshi

 

VuforiaSales1 wrote:

Yes. You can deploy with watermark and unlimited number of recognitions on the device database associated with your license key.

Also, stay tuned for updates coming shortly.

Vuforia Sales will be closely monitoring and replying to this thread:https://developer.vuforia.com/forum/license-manager/vuforia-40-licensing-discussion

Vuforia 4.0 licensing discussion

February 27, 2015 - 1:56pm #39

Chenoabere wrote:

But check the plans carfully, to do that, you need to be under Platinum Plan...

Hover your mouse over the word limitations on the pricing page; there is a hidden paragraph, which admittedly still doesn’t complete the picture.  For the entire picture you need to read their new licensing agreement which defines cloud based recos and reco’s as separate things, then you need to search the depths of these forums for responses received by other confused devs and then finally, after this long journey, you’ll arrive at the truth.  
 
Hmm, I think I just gave myself a new game idea ;).  
 
EDIT: I'll see if I can find the particular post I learnt this from and give you some peace of mind. 
 

Vuforia 4.0 licensing discussion

February 27, 2015 - 1:51pm #38

Pricing page says that no plan is limited to 1000 offline or online recos.
by introducing classic with unlimited offline reco, one would assume no plan should get also unlimited offline recos but with watermark.
but this is not mentioned in pricing update.
if this is the case I'd consider it fair pricing.

also offline target database not tight to particular app would be useful and welcome

Vuforia 4.0 licensing discussion

February 27, 2015 - 1:43pm #37

But check the plans carfully, to do that, you need to be under Platinum Plan...

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