Vuforia 4.0 Pricing Update

February 27, 2015 - 11:53am #1

Dear Vuforia Developer,

First, we’d like to thank you for using Vuforia to build such amazing apps!  We are your greatest fans and we take pride in your many accomplishments.  We know that your success drives ours and we want to ensure that we continue to build products that help you grow your business.

With the Vuforia 4.0 release, we introduced new pricing plans that represent a significant change from the past.  We focused on two things:

1.  Making sure that you could develop with the full power of the Vuforia platform at zero cost

2.  Providing deployment options for developers and projects of all sizes

Based on your feedback, we didn’t do as well as we’d hoped.  And we certainly didn’t do a good job of providing advance notice to enable you to plan appropriately. Further, our intent to support a transition through continued support of Vuforia 3.0 did not provide a suitable alternative given Apple’s recent changes.  

On behalf of the entire Vuforia team, I offer my apologies for missing the mark here.

In order to address your concerns, we will be providing an additional pricing option - the Classic plan.  This plan will include unlimited device-based recos for multiple target types including images, multi-targets, cylinders, user-defined targets, frame markers, and text.

We’ll offer the Classic plan for a one-time fee of $499 per app, and it’s available now.  To sign up, please contact the sales team directly.  

We’ll get it on the web site as soon as we can.

Thank you again for your support of Vuforia.  We highly value our relationship with you as developers, colleagues, friends, and business partners.



Jay Wright

VP, Qualcomm Vuforia

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